From left: Niamh Donohoe and Imogen Short
Cover From left: Imogen Short and Niamh Donohoe

Niamh Donohoe and Imogen Short are behind 'Pivot', a web-based short-format comedy series that looks at the absurdity of corporate culture and the bias inherent in the workplace, particularly for women as they rise up the ranks

“When I’m CEO, I’m going to not smile as much as I like,” says protagonist Mel Bridge, played by actress Hannah Bath, in the second episode of web-series Pivot, a show created and written by Hong Kong-based Imogen Short and Melbourne-based Niamh Donohoe of Three Wise Sheep, the production company they founded at the start of the pandemic to tell female stories.

The sentiment is one that many women will be able to relate to in response to being told to smile more. It’s certainly one that Donohoe, who also directed the series, understands, having been told to smile on a number of occasions over a twenty-year career that includes news and current affairs experience with the BBC followed by various television jobs in Australia before this recent foray into narrative comedy.

“I’d be interviewing CEOs and they’d say, ‘All I need for you to do is smile and then I can answer the question’. It was that complete lack of respect for my professional background. It’s an experience I’ve had, and I’m sure every woman can attest to being told to smile,” says Donohoe.

Pivot follows the story of forty-year-old bank employee Mel as she attempts to become the company’s first female CEO, portraying experiences that many women who have spent time in the corporate world will empathise with. During script development, Donohoe and Short interviewed women in New York, London, Hong Kong and Australia from a range of corporate functions about their professional experiences, hearing stories ranging “from daily microaggressions through to overt misogyny,” says Short. “There was a common theme in all those conversations that there was nothing they could do about it; that it’s just the way the world is and what women have to put up with to be in these roles and work their way up in the corporate world.”

Much of Pivot’s script is based on these women’s revelations as well as the personal experiences of the writers themselves. In episode three, the series’ two male characters, Alan and John, are having a discussion about quotas. “I’m all for quotas,” says John. But, “it does mean there are a lot of female leaders who don’t deserve to be there.”

“This is an actual conversation that I had with someone who is very senior in an insurance company,” says Short. “It’s what he said and what he believes. There’s a lot of work to do to change those mindsets.”

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Donohoe and Short at work
Above Donohoe (right) and Short at work

Inspiring change and sparking conversation are part of what Donohoe and Short hope to do through Three Wise Sheep. The company’s debut was a self-funded short film, spanning eight minutes, titled Sweetcorn. It featured the same protagonist, Mel, in an earlier version of her character and explored how authentic women can really be at work.

Sweetcorn was well-received, premiering at the BAFTA and Oscar accredited LA Shorts Film Festival and showing at a number of other festivals including the London Short Film Festival where it won the Audience Award. Sweetcorn served as a proof of concept for Three Wise Sheep to get funding for Pivot from Creative Victoria in Australia, allowing them to develop a bigger production in the form of four-part web-series Pivot, albeit maintaining the short format.

“The short format was chosen [for Sweetcorn] because it was a manageable way to manifest our idea during Covid. We were also thinking long game—it would give us the proof to make a web series, that would give us the proof to pitch a TV series, etc.,” says Donohoe. “I also think it’s the way content is going in a broader sense—short-form content that’s consumed online. So, it’s future-proofing our idea as well. And, you can reach more people online.”

Pivot has also met with acclaim. It was nominated for five awards at the Sydney Web Fest 2022, of which it won two including Best Supporting Actor and SWF Technical Director Award for Development.

“Someone called it hilarious, but painful to watch. Because it’s comedy, but it’s not comedy,” says Short. “It’s real life. It hurts in a very unique way. But the reason we wanted to make it a comedy was so that it didn’t feel like we were beating people over the head with these very important topics, but making them accessible for a broader audience to have a conversation around them.”

“The reception has surpassed any expectations we had, and we’re excited to see where we can take it,” continues Short, who has been approached by various organisations keen to screen the series in-house as part of diversity and inclusion strategies. “I think that’s really valuable,” she says. “We’re keen for as many people to see it as possible so they can have those discussions and make meaningful change.”

And, as for the future? “We’re confident that there’s room to do season two [of Pivot],” says Short, who wants to use it to look at the way women are pitted against each other in the workplace. “It’s a bit of a taboo subject, because people don’t like to think that it actually happens. But when you get to that senior level and you’re the only woman, and then another woman appears, you’re actually pitted against each other by your male peers. So, it’s exploring what that looks like and how that feels.”

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The Pivot team
Above The Pivot team

There’s a larger goal of a feature film, too. “Again, it would be female and non-binary centric in terms of the main characters and the exploration of their lives, but will probably depart from the corporate world,” says Short.

But as well as telling important female stories, Donohoe and Short are focused on supporting diversity in the industry, and consistently ensure that the teams they work with on their productions are predominantly female and non-binary.

“The TV and film industry is very sexist and skewed towards white males. There’s not much in place if women start a career but then have kids—it’s unsociable hours and hostile to women," says Donohoe. “So, I think that’s part of our wider purpose—we want to create a wider conversation in terms of the content, but we also want to create safer sets, safer spaces for women. It’s a great developmental and work opportunity for amazing, brilliant women to come together and create something. It’s very important to us to redress the balance.”

To watch the full series of Pivot, visit Pivot's YouTube. For further information or for screening opportunities, visit threewisesheepproductions.com

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