Fashion lovers learned how Web3 was reshaping the luxury industry at the fifth episode of Tatler TV: Meta Versed, a weekly online talk show that invites visionaries and leaders in their respective fields to share their thoughts on NFTs, virtual worlds and cryptocurrency, and how they are reshaping our world
The fashion industry is seeing its fair share of change, and the fifth episode of Meta Versed—which has featured Yat Siu from Animoca Brands, NFT art collector Whale Shark, Andrew Choi from Coinbase and Zipcy SuperNormal, and Sébastien Borget from The Sandbox—spotlighted someone who has seen it happen firsthand.
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Ruby Chan is the woman behind the Ruby 9100M, a digital avatar and online persona that has appeared in various luxury campaigns and events of late, most recently Crypto Fashion Week’s inaugural MetaGala, as well as Tatler Hong Kong’s May 2022 cover shoot.
Chan was once a real-life influencer sitting in the front row of fashion shows, and she evolved her persona over the years into the virtual fashion icon that she is now, hotly sought after by brands ranging from Nike to Fendi.
Tatler Hong Kong’s editor-in-chief and editorial director, Jacqueline Tsang, interviewed Chan about digital fashion and what it means to be a trans-human digital being, the changing world for influencers, the evolution of the fashion industry and the future of luxury brands within the metaverse.
If you missed any of the episodes, you can now watch them here.