An online experience redesigned with the modern consumer in mind, all while retaining the sophistication and flair that Tatler is known for.
Debuting on August 8, the launch of TatlerAsia.com is part of Tatler’s continued evolution into a global destination for and about Asia’s most influential, and a platform to celebrate their positive impact on society. In March 2020, the magazine launched its most ambitious print redesign and content transformation to date, and has since been developing its digital platforms to engage with a new generation, as well as expanding into new channels such as e-commerce and lifestyle venues. The new website constitutes a broader and more interactive extension of Tatler magazine.
Some key features of the new site include:
1. Global and local appeal through a multilingual site
Made for an international digital audience, TatlerAsia.com will see our website featuring multilingual content for the first time, in English, Traditional Chinese and Simplified Chinese—with more languages on the horizon.
TatlerAsia.com will serve up curated content based on a user’s location, creating a hyper-localised experience, while at the same time catering to more global and regional interests through being a global site—all accessible through one single entry point, creating a seamless user experience.
2. Bigger, better and more impactful site design
Enhanced, dynamic images, and features such as a striking new gallery mode, for a more stimulating user experience and increased site engagement—all optimised for mobile devices first.