Steven Ho, chairman and founder, 91APP
Cover Steven Ho, chairman and founder, 91APP

With its large market size, tech-savvy population and high mobile penetration, Asia has become a hub for e-commerce platforms

These forward-thinking founders and CEOs on Asia’s Most Influential list are leading the region’s e-commerce revolution. With their effective stewardship of digital shopping platforms and tech firms, they have empowered consumers, offering them convenient and easy access to a variety of goods and services, including those that were previously inaccessible or unaffordable. Moreover, their e-commerce shops are disrupting traditional retail models. Through digitalisation services such as the creation of branded shopping apps and the merging of offline and online retail experiences, they help independent business owners reach a wider market and push established brands toward new opportunities for growth. These shopping kings have transformed everyday life, giving more people the power of choice with just a click of a button.

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Forrest Li, co-founder and CEO, Sea (Singapore)

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Forrest Li, co-founder and CEO, Sea
Above Forrest Li, co-founder and CEO, Sea

After facing challenges in 2022, tech company Sea Limited found its footing, recording profits of US$423 million in the fourth quarter of last year. To get there, billionaire founder Forrest Li directed the regional internet giant, which operates e-commerce platform Shopee, online gaming platform Garena and digital financial services firm SeaMoney, toward self-sufficiency. The CEO’s plan, which was detailed in a thousand-word memo for Shopee employees, entailed reining in company spending, from business travel expenses to meals and entertainment, as well as forgoing cash compensation for top executives. In March 2023, Sea stocks gained 22 per cent, adding US$8 billion to its market value. 

Its retail arm Shopee recorded revenues of US$2.1 billion for the first quarter of 2023. The e-commerce platform, which operates in markets such as Malaysia, the Philippines, Taiwan, Indonesia, Thailand and Vietnam, has also recently announced a new program that will help brands safeguard their products and intellectual property (IP). Its Brand Protection Partnership initiative offers companies enhanced IP rights protection services, as well as assistance in offline investigations into major counterfeiting networks.

Read Forrest Li’s full profile on Asia’s Most Influential

Steven Ho, chairman and founder, 91APP (Taiwan)

Tatler Asia
Steven Ho, chairman and founder, 91APP
Above Steven Ho, chairman and founder, 91APP

Tech whiz Steven Ho is shaping the e-commerce revolution in Asia with 91APP, his omni-channel commerce company that combines offline and online retail solutions for the ultimate customer experience. The Taiwanese tech firm, which boasts more than 10,000 clients such as The North Face, Timberland and Make Up For Ever, builds shopping apps for brands and offers management, payment and marketing tools, ensuring their success. In short, it helps clients start their e-commerce journey and, more importantly, achieve profitability through digital transformation. 

This business model proved profitable for 9APP, the first SaaS company to be listed on the TPEx in Taiwan. According to its 2022 business report, 9APP’s consolidated revenue grew 14.7 per cent to NTD1.26 billion, while net profit hit a record high of NTD340 million. Ho’s firm now looks to generative AI to stay ahead. On June 27, the company will co-host the D2C X AI 2023 Taiwan Brand Commerce Trend Summit, where it will also unveil its latest products and services for 2023.

Read Steven Ho’s full profile on Asia’s Most Influential

Kusumo Martanto, CEO, Blibli.com (Indonesia)

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Kusumo Martanto, CEO, Blibli.com
Above Kusumo Martanto, CEO, Blibli.com

With the goal of becoming a complete commerce ecosystem for both consumers and brands, Blibli.com fulfils the shopping needs of Indonesians, as well as helps small business owners break into a larger retail market. The e-commerce firm follows an integrated offline-online approach, with more than 200 physical stores that complement its digital operations. 

Though last year was “full of challenges”, Blibli has seen its revenue grow by 72 per cent to over RP15 billion in 2022. CEO Kusumo Martanto attributed the marketplace’s growth to new initiatives in its e-commerce operations, including becoming an Apple Authorised Marketplace, and the accelerated expansion of its offline presence. He added in a statement: “The big theme for technology players in Indonesia nowadays, especially for e-commerce, is how to adapt [to] the dynamic changes of consumer preferences [post-pandemic]”. To strengthen logistics and shorten the delivery time of goods to customers, Blibli also recently broke ground on a 100,000-square-meter warehouse—its largest facility to date.

Read Kusumo Martanto’s full profile on Asia’s Most Influential


Tatler Asia's Most Influential is the definitive list of people shaping our world today. Asia's Most Influential brings together the region's most innovative changemakers, industry titans and thought leaders who are driving positive impact in Asia and beyond. View the full list here.

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