Wong shares her thoughts on motherhood and her brand’s latest acquisition to parent-tech firm The Parentinc
Like many first-time mothers, founder and chief executive officer of homegrown brand Motherswork Sharon Wong found herself overwhelmed while pregnant with her first child. As she wasn’t able to find adequate services to help her settle into her new role, she decided to do it herself. By the time she was pregnant with her third child, she had created a “little black book of what to buy and when to buy”, a list of infant necessities designed to make shopping less overwhelming.
“My quest to be a wonderful mother, my desire to get the best baby products to provide the best environment to keep my babies safe and happy whilst balancing career and quality time led to the creation of Motherswork,” she shares.
Over the years, Motherswork has constantly adapted to demographic shifts—from investing in e-commerce platforms to diversifying products to meet the needs of new-generation mothers. Currently, Motherswork has two stores in Singapore and ten in China, with hopes of opening at least ten new Motherswork flagship stores in the region, starting with Vietnam
There’s much to celebrate about Wong’s brand today. On top of hitting its 25th-year milestone in 2023, the brand has also recently been acquired by pioneering parent-tech leader The Parentinc. “This acquisition will enable Motherswork to expand its footprint into other countries in Southeast Asia,” she says, adding that this has always been the company’s goal.
Below, Wong shares more about her experience in the industry, the latest acquisition, what she hopes Motherswork will evolve into, and more.
What does the International Women’s Day 2024 theme “Inspire Inclusion” mean to you?
Inspire Inclusion deeply resonates with the ethos of Motherswork. For a quarter of a century, our mission has been to empower women as they embark on the journey of motherhood. This theme underscores the importance of creating an inclusive space for all mothers, recognising the diverse experiences and challenges they face. Our commitment to inclusion is reflected in the tailored support, resources, and products we offer to meet the unique needs of every mother we serve.