1. Tapping into millennial culture
Adrian is deeply interested and heavily invested in the millennial generation, so much so that he recently founded C Ventures—an investment fund with its eye on technology-driven brands and services that cover art, media and fashion.
"My team and I are researching Chinese millennials along with Generation Z (those born after 1995) because these groups will have the most spending power in the next 30 years, yet remain a puzzle," he says.
See also: Adrian Cheng's C Ventures Taps China's Millennial Market