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People Asia's Most Influential: Alia Eyres, CEO Of Mother's Choice

Asia's Most Influential: Alia Eyres, CEO Of Mother's Choice

Asia's Most Influential: Alia Eyres, CEO Of Mother's Choice
Alia Eyres, CEO of Mother's Day (Photo: Alex Maeland, Styling: Christie Simpson, Hair and Make-up: Karen Yiu, Gloomy Kwok, Irene Lee at Makeupbees, Styling Assistant: Angela Leung, Outfit: Hobbs jacket)
By Tatler Hong Kong
December 01, 2020
Alia Eyres, CEO of Mother's Choice has been helping girls and young women in crisis. Her work and dedication to improving the lives of women and children have earned her a spot on The Impact List 2020

Despite this being a particularly difficult year for charities, Mother’s Choice runs one of the only children’s homes that not only accepted new admissions in 2020, but also recruited more foster families to take care of children in need.

The charity, which started in 1987 as a volunteer-led group in response to a spike in teen pregnancies, has transformed the lives of more than 53,000 girls and young women in crisis through residential services, counselling, sex education workshops, adoption and financial support.

See also: Introducing Asia's Most Influential: The Impact List 2020

This year, Alia Eyres and her team introduced a new pilot programme called Cuddle Me that looks after premature babies whose mothers used drugs while pregnant, in response to a 71 per cent increase in children referred to Mother’s Choice’s Child Care Home in the past year. The charity hired two trainers and ten employees it calls “cuddlers”, whose function is to spend hours holding the infants to their chests as a practice of restorative therapy. In all, those cuddlers spent 535 hours cuddling in the past year.

Integrating nurturing touch and one-to-one interaction has brought about noticeable improvements in the children’s health, including a decrease in crying, improved sleep and pain relief. “Cuddling can be an effective way of showing infants that they are cared for and loved, and will benefit children for the rest of their lives,” Eyres says.

Also this year, after all 800 Mother’s Choice staff and volunteers completed a code of conduct course in child protection, the charity was awarded a level one certification by Keeping Children Safe, an international non-profit child protection agency, making it the first local Hong Kong organisation to achieve this global recognition.

See also: Tatler Insiders On The Best Spots For Children In Hong Kong


Want to see more from Tatler Hong Kong? You can now download and read our full December issue for free. Simply click here to redeem your free issue. Please note, the free download is available from 1 December, 2020 and is valid until 31 December, 2020.

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People alia eyres mother's choice asia's most influential 2020 impact list 2020 charity women's rights women

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