Crazy Rich Asians Wanted for Hollywood Film
It isn’t often that a Hollywood film opens a worldwide casting call via social media, but that’s exactly what Jon M. Chu, director of upcoming Warner Bros film Crazy Rich Asians, has done.
“We know how much undiscovered talent there is in the world,” Chu said in a video announcement about the casting call. “[And] it’s a great opportunity to showcase all of the Asian talent out there.”
Crazy Rich Asians is based on the best-selling novel of the same name by Kevin Kwan, released in 2013. The novel's composite of satire and speculation—as well as an inside look at the secret moneyed elite of Asia—has captivated audiences around the world.
Recognising the struggles that many Asians face when trying to break into the industry, Chu wanted to open the net up to as many people as possible. “[This] is the first all-Asian cast from an American Hollywood studio in a long, long time, so it’s a huge step in representation,” said Chu, best known for directing the movies such as Step Up 2: The Streets, Step Up 3D and Justin Bieber: Never Say Never.
All you need to do for the casting call is record a two-minute video showcasing why you would be perfect for the film, and upload it onto Facebook, Twitter or Youtube with the hashtag #CrazyRichAsiansCasting by the deadline of February 10, 2017.
“Maybe we don’t find anybody or maybe we’ll find the next big star, but we want to have that opportunity to open (it) up to people.”