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Events Global Business Leaders And Change Makers To Headline MarketingPulse Online

Global Business Leaders And Change Makers To Headline MarketingPulse Online

Global Business Leaders And Change Makers To Headline MarketingPulse Online
MarketingPulse Online takes place on March 30 and 31. Photo: Courtesy of HKTDC
By Tatler Hong Kong
March 10, 2021
Tatler+ HKTDC
Asia’s premier marketing and branding conference features talks from representatives of Blue Bottle Coffee, Nike, Alibaba and more

In the last year, as the world went online to stay connected during the Covid-19 pandemic, virtual events have become the norm. People have become accustomed not only to socialising and entertaining themselves online, but also to networking and conducting business in the virtual realm. But where many have succumbed to the pitfalls of tech troubles, some businesses have pivoted, embracing the ‘new normal’ in no small measure.

MarketingPulse Online—a digital branding and marketing conference—is a two-day virtual platform dedicated to sharing insights from leaders in their field, with a wide range of knowledge sharing sessions and workshops scheduled on key skills for post-pandemic business.

Photo: Courtesy of HKTDC
Photo: Courtesy of HKTDC

Taking place on March 30 and 31, MarketingPulse Online will have two main focuses: Marketing for Good (and how best to create impactful, positive branding) and Digital Transformation for brands and platforms. More than a mere conference, it aims to serve as a melting pot for like-minded professionals to explore new solutions to challenging new markets and to anticipate new developments on the horizon.

See also: The Best Business Lunch Spots In Hong Kong To Kick Off The Year Of The Ox

With a roster of speakers from brands, agencies, consultants and media companies in Hong Kong and around the world, industry disruptors share their thoughts on how creativity and the power of positivity can shape the businesses of the future.

Photo: Courtesy of HKTDC
Photo: Courtesy of HKTDC

Opening the conference with a discussion on connecting brand values with consumers is Bryan Meehan. CEO and Executive Chair of Blue Bottle Coffee—a brand that has built a cult following internationally and successfully launched in Hong Kong last year—Meehan combines his role as a caffeine connoisseur with his passion and commitment to the environment and sustainable business practices. He shares how the brand has successfully marketed a coffee lifestyle, how Blue Bottle Coffee is embracing impactful marketing, and how the brand has gained credibility as an industry disruptor.

Other notable speakers on the agenda include Greg Hoffman, who is a global brand leader and former Nike Chief Marketing Officer. In his most recent role as Nike Vice President of Global Brand Innovation, Hoffman led teams tasked with envisioning the future of storytelling and enhancing consumer experiences. Hoffman draws on his extensive experience to discuss the role of innovation in enhancing consumer experiences, and shares his insights into the role of the Chief Marketing Officer in years to come.

Chris Tung, Chief Marketing Officer for Alibaba Group. Photo: Courtesy of HKTDC
Keen Yim, Vice President of Brand and Community at lululemon
Bryan Meehan, CEO and Executive Chair of Blue Bottle Coffee. Photo: Courtesy of HKTDC
Greg Hoffman, former Vice President of Global Brand Innovation at Nike
 

Chief Marketing Officer for Alibaba Group, Chris Tung has been hailed one of the most influential CMOs globally by Forbes. On the agenda for Tung’s session is a focus on insights into the true value of integrating marketing and philanthropy. Tung uses Alibaba Group business examples to demonstrate how to merge social good into business through digitisation, innovation and technology.

Other highlights from this year’s MarketingPulse Online include a session by Mastercard on engaging through innovation and the experimental use of sound to enhance user experience, insights from DBS on how to unlock the potential of gamified marketing in an increasingly digital world and lululemon's Vice President of Brand and Community Keen Yim on helpful practices for brands navigating the new normal, and forecasts trends that will impact marketing in the years to come.

Register for MarketingPulse Online here

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Events marketingpulse online marketing conference alibaba hktdc business nike

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