The first thing Laura Cheung reveals when we meet on a warm September morning is that she likes to do things her own way—and take risks. And that certainly seems to be working for her, given that she’s built Lala Curio, one of Hong Kong’s most successful interior design and furnishing brands, from scratch in less than five years.
Inside Lala Curio
We’re sitting in the salon of Laura’s first Lala Curio outlet, in the Star Street neighbourhood of Wan Chai—her fort, she calls it—sipping tea from beautiful ceramic cups. The store is divided into several dreamy rooms, treasure troves of curiosities spanning contemporary furnishings inspired by 18th-century Chinoiserie, slipper sofas upholstered in vintage obis (traditional Japanese sashes), and embellished hand-painted wallpaper (the forte of the Lala brand). The overall aesthetic is delightfully eccentric, bordering on the theatrical. It’s also highly refined.
“It’s very much me,” Laura says. “A reflection of what I love and how I approach the world out there.” And it’s visual proof that her penchant for risk has its rewards. “Taking chances can pay off in ways you often don’t expect,” she says. “Look at how Lala Curio started, for instance; it was the biggest bang ever, and it has led us here.”