Mazarine Asia Pacific Acquires Buzz Agency
On Wednesday, public relations firm Mazarine Asia Pacific announced its acquisition of Buzz Agency, the PR and marketing company co-founded by Jonathan Cheung.
This is the second big addition to the Mazarine team, whose CEO is Michelle Cheng-Chan. In 2017, the company purchased Occasions PR Group. Under the new deal, Cheung has been named the new co-director at Occasions alongside Estella Niem. Meanwhile, Buzz’s employees will be integrated into Mazarine’s Central office.
“We are very pleased to welcome Jonathan and Buzz to our family,” Michelle wrote in a statement. “Adding Buzz’s team of young and energetic talents and their novel perspectives in millennials and influencers marketing will consolidate our resources to realise our shared vision in delivering a new and unique form of consumer-driven PR.”
"We warmly welcome Estella and Jonathan to our Board whose skillsets and experience will complement the mix of those of our existing Board members,” added Pansy Ho, chairwoman of Mazarine and Occasions.
Jonathan’s new role brings his career full circle: His first internship was at Occasions in 2006.
"I’m delighted to re-join the Occasions family and look forward to contributing my knowledge and network to this partnership,” Jonathan said. “I’m excited to unleash the synergistic potentials between the two teams into trusting and valuable relationships with our long-lasting clients and partners.”