The Cage: The Startup Competition For Budding Entrepreneurs


March 16, 2017 | BY Rebecca Cairns

Get your ideas from paper to product with the Lane Crawford Joyce Group


Photo: Courtesy of Lane Crawford Joyce Group

Calling all Hong Kong entrepreneurs: it’s your time to shine. The Hong Kong startup landscape is one of the most vibrant in the world—and now you have the chance to fulfill your dreams with an international company in your corner.

Funded and operated by the Lane Crawford Joyce Group, The Cage is a 12-week programme designed to provide resources and mentorship to one savvy start-up working in fashion, retail or lifestyle technology.

See also: Meet The Tech Entrepreneur Opening Up The Startup Scene

The initiative seeks to find innovative technologies that can enhance or revolutionise the sector, whether it’s in customer experience, product display, business systems or marketing schemes.

Returning for a second year after the success of its inaugural run, the programme offers mentorship tailored to the winner’s scheme in a co-working space at the Lane Crawford Joyce Group headquarters in Hong Kong.

It also comes with a HK$50,000 prize, in addition to access to the Cage community and alumni events, market testing opportunities and commercial guidance,

Additionally, the Lane Crawford Joyce Group operates five major international retailers—Lane Crawford, Joyce, Pedder Group, ImagineX Group and Walton Brown—that could potentially offer product partnerships.

So what are you waiting for? Get that million-dollar idea on paper, and apply before March 26: the opportunity is too good to miss.

Get more information and enter at

See also: 11 Hong Kong Tech Influencers On The Rise

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