The mind behind CHA BEI shares her passion for making a positive impact
As the daughter of Francis Lui and granddaughter of Lui Che-woo, Joanna Lui-Hickox was born into a family of philanthropists. Juggling between roles as the head of portfolio management, lifestyle operations & curation at Galaxy Entertainment Group (GEG), founder of luxury lifestyle café CHA BEI™ and mother of her adorable baby girl, Joanna Lui-Hickox finds ways to give back to the community with GEG Foundation.
Following the footsteps of her grandfather, the founder of Lui Che Woo Prize, Joanna Lui-Hickox leads GEG Foundation to sponsor and support those in need through offering educational programmes and scholarships. She also initiated CHA BEI’s #ConsciousCommuniTea campaign last year, which aims to make a positive impact in society by running social and entrepreneurial events and workshops.
See also: How To Make An Impact That Lasts
In ‘The Next Step’ series where we pose six questions to Hong Kong-based philanthropic women about their philanthropic work, Joanna tells us how it all started, what motivates her, and her current and future projects.