To celebrate Hong Kong Tatler’s 40th anniversary this year, we challenged our friends to share 40 seconds of wisdom with us in their area of expertise. 

Next up is Kevin Poon, the entrepreneur behind Elephant Grounds Café, fashion brand Clot, lifestyle boutique WOAW and co-founder of Social Capital. Kevin’s made a business out of being cool and he tells us why being true to yourself is the only way to live.

See also: 40 Seconds With Carol Murray

Want to celebrate with us? Enter our 40th anniversary giveaway, read our throwback features and stay tuned for more to come.

Video: Kevin Cureau / Hong Kong Tatler