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People Women Of Hope Collaborates With Designer Anya Hindmarch To Launch A Bag With A Purpose

Women Of Hope Collaborates With Designer Anya Hindmarch To Launch A Bag With A Purpose

Women Of Hope Collaborates With Designer Anya Hindmarch To Launch A Bag With A Purpose
By Lee Williamson
By Lee Williamson
February 08, 2018
And the charity has enlisted the help of Generation T listers to support the cause

Hong Kong Adventist Hospital Foundation (HKAHF) has teamed up with Anya Hindmarch’s innovative Build a Bag concept in support of its Women of Hope awards, an annual luncheon that honours “influential women who tirelessly champion social justice for women, children and our community”.

What makes Hindmarch’s Build A Bag stand out is its customisability. Customers start with The Bucket Bag, a new style from the British designer’s AW17 collection, and are able personalise the bag as they please, choosing from playful handle styles, charms, tassels and stickers. The hundreds of possible combinations mean it’s likely no two bags will be the same.

Generation T lister Peggy Chan with her Anya Hindmarch Build A Bag at The Landmark Mandarin Oriental. (Photo: Courtesy of Women of Hope)
Generation T lister Peggy Chan with her Anya Hindmarch Build A Bag at The Landmark Mandarin Oriental. (Photo: Courtesy of Women of Hope)

“I like this irreverent approach combined with absolute quality,” says Hindmarch, who has over 45 stores worldwide. “For me the two attributes deliver more than the sum of the individual parts.”

Build A Bag was launched last year in New York, and has since travelled the world, arriving in Hong Kong last month at Landmark and Lee Gardens. The bags are built with the customer in store, and taken away at time of purchase.

In honour of the partnership with Women of Hope, a limited quantity of the bag—which includes the sought-after Wink keyring and a note from Anya Hindmarch—will be available for purchase in Hong Kong. Five per cent of the proceeds will go to Women of Hope, which raises money for HKAHF’s cancer fund. 

“Anya Hindmarch is an inspirational brand to work with as her designs echo the uniqueness of every powerful woman in our community, mirroring the DNA of our Women of Hope crusaders,” says Jo Soo-Tang, co-chairperson of HKAHF.

Generation T lister Jenny Lee with her Anya Hindmarch Build A Bag at The Landmark Mandarin Oriental. (Photo: Courtesy of Women of Hope)
Generation T lister Jenny Lee with her Anya Hindmarch Build A Bag at The Landmark Mandarin Oriental. (Photo: Courtesy of Women of Hope)

“We’ve been exceptionally blessed with our partnership with Anya Hindmarch,” Soo-Tang tells Generation T. “The local team have been phenomenal in helping us spread hope to the community. Cancer affects everyone, and we hope to extend our programme to more beneficiaries moving forward.” 

HKAHF enlisted the help of three Generation T listers to promote the effort. The campaign was shot Generation T lister Victoria Tang-Owen, and features fellow Gen.T listers Jenny Lee, head of growth at WeLab, and Peggy Chan, founder of vegetarian restaurant Grassroots Pantry. Eco-jewellery designer Jeanine Hsu, who picked up the Eco-Warrior Award at Women of Hope 2017, also features in the campaign.

Tags

People Women of Hope Generation T Women of Hope Women of Hope Awards Hong Kong Adventist Hospital Foundation Victoria Tang Owen Jenny Lee Peggy Chan jeanine hsu

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