10 New Swimwear Brands To Wear This Summer
Founded by Samantha Khoury in 2016, Los Angeles-based brand Amaio gives you the most sophisticated swimwear you can find. In fact, you might just mistake them for vintage ready-to-wear confections thanks to the delicate tulle-like sheaths, swiss dot prints and romantic bows.
Available at Amaio Swim
Designer duo Jannine Vinci and Isabella Cavalli were inspired by the French verb “oser” (to dare) when naming their sensual brand. They are renowned for ritzy details, from fringe to shimmer to even pearls, found on bikinis and plunging one-pieces alike.
Available at Oseree
Based in Rio de Janeiro, Brazil, designer Marcella Franklin started Haight in 2015, a line of simple, sculptural pieces in muted tones often made from high-performance fabrics in elegant, streamlined silhouettes.
Available at Matches Fashion
4/10 Jade Swim
Beloved by influencers and celebrities including Chrissy Teigen, Jade Swim was founded by the ex-fashion market editor for Marie Claire, Brittany Kozerski. Their pieces are made from luxe Italian sustainable fabrics with shape retention technology in minimalist styles, so you won't need to be a supermodel to look good in their slimming silhouettes.
Available at Jade Swim
Normaillot founder Merve Kardes Misirli draws inspiration from the art of Salvador Dalí and Yayoi Kusama to create her swimwear. Think unique shapes like plunging, half-moon one-pieces and shimmering halters with a waist band, often in retro prints and dusty shades.
Available at Normaillot
The Malaysian brand Self-Portrait is a favourite of fashion influencers and now offers swimwear in its most popular florals and feminine silhouettes. Han Chong's ready-to-wear is best known for the floral dresses in asymmetrical shapes and the swimwear is no exception, with two-tone one-pieces and floral one-shoulder bikini tops.
Available at Self-Portrait
7/10 Dipped in Blue
Born and bred on the beaches of Malibu, the best friends and young designers Frankie Belle Stark and Kono Lulu Smith founded Dipped In Blue, a youthful line of bikinis designed and made in Los Angeles, and found most notably on the likes of Kendall Jenner and Bella Hadid.
Available at Dipped in Blue Bikinis
8/10 We Are HAH
More and more women are looking to shop sustainably and there's no reason why this should not extend to our swimwear. We Are HAH specializes in ethical lingerie, ready-to-wear and swim.
Based in West Hollywood but manufactured in Sri Lanka, the swimsuits are made from eco-friendly performance fabrics, are digitally printed and packaged in a way that reduces their carbon footprint. And of course, they're also beautiful in style, whether it's their sexy, open-back halters or itty-bitty leopard print bikinis.
Available at We Are HAH
9/10 Emma Pake
Quintessentially British designer Emma Pake, who's worked under the likes of Zac Posen, draws inspiration from architectural lines of the 1920s and Art Deco styles to create her range of swimwear filled with beautiful geometric lines and vintage-cut silhouettes.
Available at Emma Pake
10/10 Cover Swim
For those seeking more coverage, Lisa Moore's brand is made for you. When her 22-year-old sister was diagnosed with melanoma, Lisa understood the need for sun protection in swimwear so her long-sleeved jersey suits are made from highly opaque recycled microfibers that block 98% of UV rays. They come in plain colours but also fun prints like houndstooth to boot.
Available at Cover
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