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Fashion The New Swimwear Brands To Wear This Summer

The New Swimwear Brands To Wear This Summer

The New Swimwear Brands To Wear This Summer
By Rosana Lai
By Rosana Lai
May 15, 2020
With "resort" no longer referring to a specific time of year thanks to the ease of modern travel, there are now more swimwear brands than ever catering to the jetsetting crowd. Here are 16 chic new labels we love that you can flaunt the next time you're at the beach

1/16 Amaio

Photo: Courtesy of Amaio Swim
Photo: Courtesy of Amaio Swim

Founded by Samantha Khoury in 2016, Los Angeles-based brand Amaio gives you the most sophisticated swimwear you can find. In fact, you might just mistake them for vintage ready-to-wear confections thanks to the delicate tulle-like sheaths, swiss dot prints and romantic bows. 

Available at Amaio Swim

See also: The Most Beautiful Beaches To Visit In Hong Kong

2/16 Oseree

Photo: Courtesy of Oseree
Photo: Courtesy of Oseree

Designer duo Jannine Vinci and Isabella Cavalli were inspired by the French verb “oser” (to dare) when naming their sensual brand. They are renowned for ritzy details, from fringe to shimmer to even pearls, found on bikinis and plunging one-pieces alike.

Available at Oseree

3/16 Haight

Photo: Courtesy of Haight
Photo: Courtesy of Haight

Based in Rio de Janeiro, Brazil, designer Marcella Franklin started Haight in 2015, a line of simple, sculptural pieces in muted tones often made from high-performance fabrics in elegant, streamlined silhouettes.

Available at Matches Fashion

4/16 Jade Swim

Photo: Courtesy of Jade Swim
Photo: Courtesy of Jade Swim

Beloved by influencers and celebrities including Chrissy Teigen, Jade Swim was founded by the ex-fashion market editor for Marie Claire, Brittany Kozerski. Their pieces are made from luxe Italian sustainable fabrics with shape retention technology in minimalist styles, so you won't need to be a supermodel to look good in their slimming silhouettes. 

Available at Jade Swim

5/16 Normaillot

Photo: Courtesy of Normaillot
Photo: Courtesy of Normaillot

Normaillot founder Merve Kardes Misirli draws inspiration from the art of Salvador Dalí and Yayoi Kusama to create her swimwear. Think unique shapes like plunging, half-moon one-pieces and shimmering halters with a waist band, often in retro prints and dusty shades. 

Available at Normaillot

6/16 Self-Portrait

Photo: Courtesy of Self-Portrait
Photo: Courtesy of Self-Portrait

The Malaysian brand Self-Portrait is a favourite of fashion influencers and now offers swimwear in its most popular florals and feminine silhouettes. Han Chong's ready-to-wear is best known for the floral dresses in asymmetrical shapes and the swimwear is no exception, with two-tone one-pieces and floral one-shoulder bikini tops.

Available at Self-Portrait

7/16 Dipped in Blue

Photo: Courtesy of Dipped in Blue
Photo: Courtesy of Dipped in Blue

Born and bred on the beaches of Malibu, the best friends and young designers Frankie Belle Stark and Kono Lulu Smith founded Dipped In Blue, a youthful line of bikinis designed and made in Los Angeles, and found most notably on the likes of Kendall Jenner and Bella Hadid. 

Available at Dipped in Blue Bikinis

8/16 We Are HAH

Photo: Courtesy of We Are HAH
Photo: Courtesy of We Are HAH

More and more women are looking to shop sustainably and there's no reason why this should not extend to our swimwear. We Are HAH specializes in ethical lingerie, ready-to-wear and swim.

Based in West Hollywood but manufactured in Sri Lanka, the swimsuits are made from eco-friendly performance fabrics, are digitally printed and packaged in a way that reduces their carbon footprint. And of course, they're also beautiful in style, whether it's their sexy, open-back halters or itty-bitty leopard print bikinis.

Available at We Are HAH

9/16 Emma Pake

Photo: Courtesy of Emma Pake
Photo: Courtesy of Emma Pake

Quintessentially British designer Emma Pake, who's worked under the likes of Zac Posen, draws inspiration from architectural lines of the 1920s and Art Deco styles to create her range of swimwear filled with beautiful geometric lines and vintage-cut silhouettes. 

Available at Emma Pake

10/16 Cover Swim

Photo: Courtesy of Cover Swim
Photo: Courtesy of Cover Swim

For those seeking more coverage, Lisa Moore's brand is made for you. When her 22-year-old sister was diagnosed with melanoma, Lisa understood the need for sun protection in swimwear so her long-sleeved jersey suits are made from highly opaque recycled microfibers that block 98% of UV rays. They come in plain colours but also fun prints like houndstooth to boot.

Available at Cover

 

11/16 Peony

Photo: Courtesy of Peony
Photo: Courtesy of Peony

Australian swimwear label Peony stands out from the crowd with its pretty collection of classic one pieces and bikinis, designed in soft colour palettes and cute floral prints. Aside from looking great, the brand ticks yet more boxes with its stance on sustainability – using recycled polyester and only ecologically safe processes and chemicals to produce its swimwear.
 
Available at Net-a-Porter
 
See also: Eco-Friendly Style: 11 Sustainable Fashion Brands To Shop Now

12/16 Les Girls Les Boys

Photo: Courtesy of Les Girls Les Boys
Photo: Courtesy of Les Girls Les Boys

Underwear meets swimwear meets streetwear in cool label, Les Girls Les Boys. Launched in 2017 by the founder of Agent Provocateur, the brand creates bikini sets and one-pieces that you’ll want to wear to the beach, for a night out and back to bed again, featuring a range of simple designs with modern designs and bold colours.
 
Available at Browns Fashion

13/16 Casa Raki

Photo: Courtesy of Casa Raki
Photo: Courtesy of Casa Raki

Founded in 2018, Casa Raki aims to transport its wearers to the Uruguayan coast. Based in Europe, Argentinean-born fashion photographer Josefina Alazraki Theo has created a minimalist yet striking range of one-pieces and mix-and-match bikinis, all with a focus on sustainability and the environment with the brand using recycled materials in each and every product.
 
Available at Matches Fashion

14/16 Ephemera

Photo: Courtesy of Ephemera
Photo: Courtesy of Ephemera

If you’re looking for clean cuts and perfect fits when it comes to swimwear, take a look at Ephemera’s line of elegant bikinis and one pieces. The Sydney-based brand was founded in 2012, and brings with it a fresh and feminine air with muted colours, pastel prints and delicate detailing.
 
Available at Matches Fashion

15/16 Mary Katranzou

Photo: Courtesy of Mary Katranzou
Photo: Courtesy of Mary Katranzou

Perfect for long, hot beach days, Mary Katranzou’s new swimwear line is sure to turn heads. The bold graphic prints feature everything from Ibiza postage stamps to colourful shells, with a range of coordinating silk kaftans also featured in the collection.
 
Available at Mary Katranzou

16/16 Same Los Angeles

Photo: Courtesy of Same Los Angeles
Photo: Courtesy of Same Los Angeles

Designed in Los Angeles by Stylist and Fashion Influencer Shea Marie, Same brings a fashionable dose of California chic to swimwear. Crafted from the highest quality Italian fabrics, the line combines retro high rise shapes, statement patterns and bold block colours.

Available at Same Los Angeles

See also: Loungewear Separates That Are Cool Enough To Wear Outdoors This Summer

This article was originally published on June 12, 2019 and was updated on May 15, 2020.

Tags

Fashion Swimwear Summer Swimsuit Bikini Swim swimwear brands new swimwear

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