The show was originally scheduled to take place at 9pm at the Shanghai Expo World Museum, and would have been a combination of three locations. Each 100-look show from Shanghai, Beijing and Hangzhou would have been merged together for this 300-look show, which cost the brand upwards of US$25 million to conceive. VIPs and press were also flown in from around the region, with an expected 1,500 in attendance.
The show itself took a team of hundreds to coordinate, assemble and build. The setup of the stages started as early as November 15, with event teams from around the region and Milan landing in Shanghai as early as three weeks ago. Fittings with the models, celebrities and talents for the show had been taking place in the past few days leading up to the show.