Whether it's at a friend's wedding or on the many style stars on Instagram, you've most likely seen the iconic Self-Portrait lace dress. Marked by beautiful, structured lattice-work lace in dramatic feminine shapes, the dresses are the brainchild of designer Han Chong. We sat down with him at Fashion Asia Hong Kong to talk about the brand's meteoric rise and where it's headed next.
How did the idea for your first lace dress come about?
I was always attracted to texture and with social media, clothing nowadays needs to be photogenic. We don’t just do lace, we do all sorts of textures, but the lace dress really took off and became a part of our signature style. It’s a very crowded market so you have to have a signature and lace just happens to be ours.
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Why was relatively affordable pricing a part of your philosophy since the beginning? Will your prices go up at some point?
I was a poor student once and I’m sure I wasn’t the only one. When we had special occasions or wanted to dress up, a lot of my friends couldn’t find pieces that were special that didn’t break the bank. So I always wanted to do something that catered to the normal-income girl.
Fashion is not just for the girls who have tons of money. Normal people still have to look good and that became my mission; it just doesn’t feel right to spend £2000 on a dress when some people are still struggling to get food.