Can you tell us about how Boyy started?
My wife and business partner, Wannasiri, met in New York in 2004. I was a musician and she had just moved to the city. She was always passionate about handbags, and it was something I never thought I could get into, but it quickly changed. I became fascinated with the creative process of designing a bag—from the ideas to sketches all the way to prototyping and sampling.
Around 2006, when we started Boyy, the main trend seemed to be really blingy and ultra-feminine handbags, and there weren’t many options outside of that. We just had the idea to create something a bit more masculine, and that’s how it all began.
Who is the Boyy woman?
I would have to say my wife and business partner, Wannasiri. I’m not the one wearing the bag, and at the end of the day, if she’s not really feeling the design, I would respect her decision and we would amend it. I think the Boyy woman is someone who displays strength, personality, and has a sense of humour.