Louis Vuitton’s Twist Bag first caught our attention earlier this year when we fell in love with the exotic leather version that marched down Vuitton’s runway during their Spring/Summer 2015 show. However, the ‘it’ bag popped up on our radar again recently when we came across the French maison’s new ‘Spirit of Travel’ campaign. 

Shot by Patrick Demarchelier in Palm Springs, the Californian hotspot where Vuitton’s Cruise 2016 collection was staged in May, the iconic Bob and Dolores Hope Estate served as a backdrop for the campaign which stars Michelle Williams and Alicia Vikander, who embody different facets of the versatile Louis Vuitton woman. 

Vuitton’s emblematic Twist and Capucine handbags, as well as Nicholas Ghesquière’s new City Steamer bag are featured throughout. However, a highlight of the campaign is the variety of Twist bags seen throughout, whether it was the pops of colour, the timelessness in the Twist’s design, or the ease of the bag in complementing each look – it certainly caught our attention. We list five reasons why we’re lusting after the Twist bag:

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It’s Smart Design 

We’ve always believed you should invest in classic bags, and the Twist is no different. Unlike most small bags, Vuitton’s ‘wave design’ provides an abundance of extra space for storing the necessities, making the bag roomy enough to hold all your essentials without being too bulky. And did we mention how the bags versatility complements a range of different looks, allowing it to transition from day to night with ease?

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It’s Secure 

Safety isn’t always at the top of our list when we’re on the hunt for a new bag but the Twist’s 3D bombé effect metal closure ensures your valuables will be stored safely and securely. The architectural, modern closure opens the bag in a smooth click with the ‘L’ sliding over the ‘V’, a notable design signature courtesy of Nicholas Ghesquiére.

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It’s Chic

Chain handbags have many advantages, the first being that it’s chic – the Twist’s signature chain is nautical inspired, afterall. The second is that it enables two carry options, either over the shoulder or a cross-body style. Louis Vuitton, always one step ahead, also added a leather shoulder pad so the bag is comfortable as well as stylish.

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It’s Charming

As seen in the ‘Spirit of Travel’ campaign, the Twist bag possesses a certain timeless charm. It’s even been allocated as a ‘New Classic’ in Vuitton’s collections, indicative of the bag’s timeless appeal for the contemporary woman who loves an accessory that never goes out of style.

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You’ll Be Spoiled for Choice

Available in a range of colours and two different sizes, just one Twist bag may not be enough and apparently we’re not the only ones who love the Twist, it’s been seen on some of the world’s most stylish women, on the arms of Zhang Ziyi, Maggie Cheung, Carina Lau, Catherine Denevue, Miranda Kerr, and even Beyoncé… excuse us as we make our way to Louis Vuitton.

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Discover the Twist bag at Louis Vuitton boutiques throughout Hong Kong