When a rough diamond is transformed, it loses almost half its weight
Naturally beautiful rough diamonds are rarer than naturally beautiful polished diamonds.
You can make any diamond look pretty after a good polish, but you'll sacrifice half of its weight in the process. In some of the De Beers mines, such as the ones in Namibia, you find naturally beautiful rough diamonds washed up along rivers.
Diamonds are formed 300 miles under the Earth’s surface
Some diamonds have an easier journey to the Earth's surface, and this impacts the way a diamond looks when it's polished. Some polish up wonderfully, and others don’t. It depends on the movement of the tectonic plates, as well as the region's volcanic activity.
Australian diamonds, for example, often look like they’ve been overcooked. Namibian diamonds, despite travelling the same distance, pop out of the ground looking brand new. It takes years of experience to know which areas produce the best diamonds.