Leaf Greener On Micro-Magazines And Fashion In China

Fashion

March 27, 2017 | BY Justine Lee

The street style star tells us how she got her start in fashion

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Leaf Greener dressed in Prada during SS17 Milan Fashion Week (Courtesy: Jason Lloyd-Evans)

Boasting more than 140k followers on Instagram, Leaf Greener is a fashion force to be reckoned with. She also runs an entire magazine on Chinese messaging app WeChat, and, as the former senior fashion editor of Elle China, Greener has graced numerous blogs since the rise of street style.

We sit down with one of China’s leading style icons to see what she has in the pipeline for 2017. 

Read more: Serge Brunschwig Of Dior Homme On Classical Music And Chance Encounters

How long have you been working in the fashion industry?

I've been working in the fashion industry for around 12 years now. I graduated with a fashion design degree from the University of Beijing [and then] worked for several magazines, including SELF and Elle China as a fashion editor.  

What was the one fashion related moment in your career that was the most surreal for you?

When I was at Elle China, I styled a cover shoot with American actor James Franco and Chinese actress Zhang Jingchu for our August 2013 issue. After the shoot wrapped, James asked if I wanted to take a photo together. I said no, thank you. 

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Greener in a look by Chanel attending the brand's SS17 show (Courtesy: Jason Lloyd-Evans)

You launched your WeChat magazine ‘LEAF’ in 2015. Can you tell us what makes it different?

Each issue has one theme. We collaborate with different talents (such as Alexia Niedzielski and Elizabeth von Guttman from System magazine, Nacho Alegre from Apartamento magazine, etc.) and luxury brands.

All the content we create for the magazine is our own. It's a micro-magazine, which takes a long time to prepare as it’s bigger than a blog or an e-newsletter.

What are some projects you’re currently working on for your magazine?

We just published our new collaboration issue with Apartamento Magazine featuring an interview with Spanish creative director Luis Venegas. 

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Greener in a silk bomber by Chinese label Ms Min and a handbag by Delvaux (Photo: Courtesy of Jason Lloyd-Evans)

What advice would you give to an aspiring fashion stylist or magazine editor?

Use your brain to think first, and then follow your heart to create. 

See also: Couturier Grace Chen On Tradition And True Luxury

Do you have any mentors in the fashion industry? 

Cathy Horyn. She writes what she thinks.

Any goals you hope to achieve?

I’d like to publish a book.  

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Greener attending the SS17 Miu Miu show whilst wearing a pair of her go-to sunglasses by Linda Farrow (Photo: Courtesy of Jason Lloyd-Evans)

Any Chinese designers that you think we should all be keeping our eyes on?

There are a lot nowadays—Ms Min, Huishan Zhang, Xu Zhi, Ejing Zhang, Chrisou by Dan, Min Wu, Ryan Lo, Jourden, Feng Chen Wang all top my list.

Read more: Fashion Asia’s 10 Designers You Need to Know 

What’s your latest fashion discovery?

New magazines I’m into are Modern Matter and Macguffin. Eckhaus Latta, Y Project, Vejas and Vaquera are the new brands that I’ve been keeping my eye on.

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Greener with a Panda handbag from Loewe and a jacket by Courrèges (Photo: Courtesy of Jason Lloyd-Evans)

Lastly, what’s one thing you got this season that you can’t part with?

My Linda Farrow round oversized sunglasses handcrafted in 22-carat white gold-plated titanium. I worked with Tracy from Linda Farrow on the design of this.

See also: In Conversation With Street Style Star Yoyo Cao

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