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Fashion Alan See & Yen Kuok On What Defines The American Express Platinum Lifestyle

Alan See & Yen Kuok On What Defines The American Express Platinum Lifestyle

Alan See & Yen Kuok On What Defines The American Express Platinum Lifestyle
By Hong Kong Tatler
December 08, 2017
American Express teams up with Alan See, founder of coveted menswear boutique The Armoury, and Yen Kuok, tech entrepreneur and founder of Guiltless, to define the Platinum lifestyle

Alan See, The Armoury

Since co-founding The Armoury in 2010, Alan See and his team have made quite a name for themselves. Beyond providing stellar service and sourcing only the finest quality menswear from around the world, Alan See is passionate—perhaps even obsessed with—providing his customers with an experience that educates and inspires. 

Alan goes to great lengths to uncover the provenance and history of each brand The Armoury carries, from visiting the ateliers of cobblers in Italy who have been handmaking shoes for generations, to spending time with niche artisans in Japan who are quietly carrying the legacy of traditional craftsmanship into the future. Travelling, discovering and seeking out only the best—it's all part of living the Platinum lifestyle.


Yen Kuok, Guiltless 

Yen Kuok is the definition of a modern-day entrepreneur: stylish, driven, resourceful and always on the go. The founder of the online consignment store, Guiltless, is constantly jet-setting to source quality fashion pieces, meet with clients and expand her growing business.

The world—in particular, the worlds of tech and fashion—moves fast and there are only so many hours in a day. But Yen has mastered the art of maximising her time and staying on top of her game no matter where she is. Whether she's at an airport lounge, on the plane or in the comfort of her hotel, Yen is never too far to take care of business. And when you can do it with champagne, it's even better. Balancing work and play—it's all part of living the Platinum lifestyle. 


The Platinum Card by American Express opens the door to a world of opportunity and rewards. Currently, new cardmembers will receive a total of 700,000 Membership Rewards Points. All new and existing members will also receive a HK$2000 dining credit for Grand Hyatt Hong Kong.

This is on top of other exclusive benefits, including unlimited access to The Centurion Lounge at Hong Kong International Airport, access to American Express’ acclaimed concierge service, VIP treatment and access at select restaurants and private clubs, and three times the Membership Rewards Points for all overseas spending and flights booked with select airlines.

Are you ready to live the Platinum lifestyle?  

Discover more about what it means to live the Platinum lifestyle with American Express on


Fashion Video Luxury The Armoury Alan See Wealth Yen Kuok Guiltless American Express


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