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Fashion Alber Elbaz Launches New Collection With a Digital Talk Show

Alber Elbaz Launches New Collection With a Digital Talk Show

Alber Elbaz returns with a digital content series (photo: Getty Images)
Alber Elbaz returns with a digital content series (photo: Getty Images)
By Danica Lo
January 19, 2021
In collaboration with Net-a-Porter and Farfetch, Elbaz will debut his new label, AZ Factory, with an immersive virtual experience and a digital talk show, complete with VIP guests

On January 26, not only will Net-a-Porter and Farfetch unveil the hotly-anticipated AZ Factory, fashion designer Alber Elbaz's newest collection, developed in collaboration with Richemont and touted as a "brand based on innovation, technology, and, above all, a place to experiment and try new ideas," the luxury digital retail portals will also debut a virtual experience called The AZ Factory World Tour as well as The Talk Show With Alber Elbaz & Friends.

Yes, that's right, the delightful Elbaz is getting his very own talk show! At last.

"I’ve dreamt for years about a fashion reset... and that dream is even more relevant today at a time when people cannot be together," Elbaz said in a statement. "The world is changing fast, and we are all adapting to new behaviors and emotions. This dreams factory is focused on developing real solutions for today’s women. It is a product-focused and a communications-focused project, and I couldn’t be more thrilled to bring it to the world in a fabulous, entertainment-driven way with two of the leaders of the digital luxury world, Farfetch and Net-A-Porter."

Elbaz, the former longtime creative director of Lanvin and, previously, creative director of Yves Saint Laurent, is no stranger to the camera. His affable, approachable nature has long made him a fashion media favourite. 

Related: See photos from a Lanvin private dinner in Hong Kong in 2013


“Alber’s vision for AZ Factory is truly original," said Net-a-Porter Chief Marketing Officer Sheena Sauvaire in a statement. "He has created a wholly new approach to launching a brand at a time when our industry is evolving and consumers are looking for escapism. With a shared belief that fashion should be joyous and uplifting, he captured our imagination to create The Talk Show with Alber & Friends, an irreverent spin on an analogue TV format inviting VIP guests to discuss what makes us happy through the themes of fashion, science and body positivity."

The Talk Show With Alber & Friends will livestream from Paris on Net-a-Porter's Instagram and YouTube channel at 3 p.m. Paris time, January 27. 


Fashion alber elbaz net a porter alber elbaz talk show


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