The collaborative effort between Ambush, Nike and the NBA delivers Ambush signature detailing and fresh styling to female hoop fans
Yoon Ahn, co-founder of Ambush is the first female designer to partner with Nike and the National Basketball Association (NBA). And in this unprecedented collaborative project, Yoon delivers an energetic attitude, signature Ambush details and new styling dedicated to female basketball fans.
"The project began with a conversation about making women feel proud to represent their favourite teams," says Yoon. "We were considering how to balance the culture of the sport without losing the style," she adds.
Yoon drew inspiration from her multi-dimensional and multi-disciplinary point-of-view and reimagined Los Angeles Lakers, the 2020 champions and Brooklyn Nets apparel.
See also: Ambush Founder And Dior Men Jewellery Director Yoon Ahn Shares Her Unusual Inspirations
"I thought of all these amazing and strong female characters from the '90s who would come out in men's clothes and I wanted to see how we could carry that attitude but bring in more feminine form," she says.
For this collection, Yoon specifically transforms the archetypal tearaway basketball warm-up pant into a seasonally-appropriate, insulated trouser complete with a playful, contrast-colour double waistband. The result is a look that creates a seamless uniform appeal with a set of form-fitting, long-sleeve tops that pay homage to the classic NBA jersey aesthetics.
See also: Behold: The Louis Vuitton x NBA Collaboration, LVxNBA
