Want to learn more about cult brand, Augustinus Bader Skincare? We had the chance to ask the man behind skincare favourite The Cream a few questions.
If you’re an avid fan of all things beauty and skincare – or even if you aren’t – chances are you’ve heard of Augustinus Bader Skincare. Globally recognised as one of the leaders in stem cell biology, in 2018 Professor Augustinus Bader launched his own skincare line and took the beauty world by storm. Born out of the intention to restore badly burned skin, Augustinus Bader Skincare adopts the same ground-breaking approach to helping the average person’s complexion battle typical signs of ageing and increase overall skin health. Helping with everything from fine lines and wrinkles to age spots and redness, the two hero products – The Cream and The Rich Cream – have gained cult status, attracting celebrity attention and even spurring Victoria Beckham herself to partner with the professor on her own beauty line.
Exclusively available in Hong Kong via Lane Crawford since late 2019, we had the chance to ask the professor some questions on the history of the brand and what fans can expect from the future...
Since the launch of your cult products in 2018, it's safe to say you've changed the face of skincare, but what first gave you the idea of launching your own brand?
I had never really thought of creating a consumer skincare product. It was Charles, my partner in this enterprise, who had the vision of applying the technology to skincare consumer products to fund more trials. He thought if the technology can turn burned skin into perfect skin, then a variant can probably help with wrinkles too. It took me another two years to be convinced, but I began prototyping a skincare product with certain patients with fragile or problematic skin. The creams made a genuine difference to the people, and they kept coming back, asking for more. It was then that I agreed to adapt the technology to create a skincare product for every day as opposed to just wounds.
See also: 5 Hong Kong-based Beauty Brands To Upgrade Your Beauty Routine