High jewellery watchmaker Backes & Strauss recently presented four outstanding new models, with each making their world premiere in Hong Kong
Backes & Strauss Focus
Founded in Hanau, Germany, in 1789, Backes & Strauss is the world’s oldest diamond company. Although the house got its start crafting haute joaillerie pieces, for more than a century of its recent history, Backes & Strauss took a behind-the-scenes, business-to-business approach, sourcing, cutting and dealing gems to other jewellers.
Over the past 12 years, however, since entering into a partnership with leading luxury watchmaker Franck Muller, the brand has found a new focus, specialising in the creation of elegant diamond- and jewel-encrusted timepieces. Driving this evolution was Backes & Strauss CEO Varktess Knadjian, who in early October, visited Hong Kong to exclusively unveil four new high-jewellery models.
During a luncheon at 3/F Eighteen Sharp, Knadjian debuted the Picadilly 45 King Tourbillon, Piccadilly Renaissance Ballerina Jonquil, Piccadilly Renaissance Ballerina Rainbow, and Piccadilly Renaissance Diamond Heart Dint—exquisite bejewelled watches that Backes & Strauss refrained from showcasing at WPHH Geneva 2018, instead choosing to display each for the first time in Hong Kong.
Here, we reveal a little more about these magnificent timepieces.