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Fashion Balenciaga's New Capsule Collection Glows In The Dark

Balenciaga's New Capsule Collection Glows In The Dark

Balenciaga's New Capsule Collection Glows In The Dark
Balenciaga has launched a new capsule collection that glows in the dark (Photo: Courtesy of Balenciaga)
By Jianne Soriano
By Jianne Soriano
March 31, 2021
The new collection include T-shirts, pool slides, baseball caps and socks that glow after being activated with any light source

Balenciaga has been bringing out its A-game with innovative designs. After unveiling its previous collection via a video game, its latest capsule collection glows in the dark. The luxury fashion house previously teased the luminous collection early in March on its Instagram account.

Creative director Demna Gvasalia designed T-shirts, pool slides, baseball caps and socks that glow after being activated with any light source. The designs are filled with glowing logos such as the new lions-and-laurels double B and a familiar motif: the smiley.

See also: Berluti Launches New Ready-To-Wear Essentials Line With Brand Ambassador Eddie Peng

Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga

The collection is the latest attempt of fashion brands to blend luxury wear with cultural symbols following Bottega Veneta. While these logos are part of the new collection, the signature Balenciaga logo still appears on the tops.

Since the designs only glow at night, it's the perfect at-home outfit for those looking for quarantine-friendly styles while hosting Zoom parties and other virtual celebrations. The collection is certainly a far cry from the athleisure brands that many have been most people's go-to wear these days. But these glow-in-the-dark pieces surely brings a little more glow to our style during this pandemic.

See the full capsule collection at balenciaga.com

See also: Chanel Unveils Global Culture Fund To Support Pioneering Artists

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Fashion balenciaga glow in the dark capsule collection luxury fashion house

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