Goodbye, in-person lipstick swatches, hello Covid-friendly beauty innovations
As museums and events switched to virtual viewings and Zoom meetings, the beauty industry also had to adapt to the new normal in 2020. Whether it was companies using the latest technology to provide virtual makeup previews, or at-home beauty services gaining popularity during the third wave when spas were closed, this year has been nothing short of the unexpected.
From topical CBD skincare gaining momentum in Hong Kong, to the rise of maskne, we're listing the top 2020 beauty trends that were in the spotlight this year.
See also: How Covid-19 Changed The Beauty Industry
1. Topical CBD Products
Hong Kong may have been a little late to the CBD game compared to the rest of the world, but the influx of CBD products in the city surely made up for it this year. From the opening of Hong Kong’s first CBD cafe, to CBD cocktails, beer and even shisha, the city can’t get enough of CBD products—especially when it comes to skincare.
CBD’s anti-inflammatory properties are said to aid a variety of skin issues, from irritated skin, eczema to active acne. This year, we rounded up the best CBD beauty products for different skin concerns and published a beginner’s guide to CBD and where to find CBD products in Hong Kong if you’re thinking of adding this magical ingredient to your daily routine.
See also: 5 Hong Kong Wellness Influencers To Know From The Gen.T List 2020