South Korean American beautician and entrepreneur Charlotte Cho is best known for popularising K-beauty in the United States
After spending a few years working in South Korea, Charlotte Cho and her husband returned to the United States and decided to launch Soko Glam, an online platform and retail site that brings K-beauty products to America.
Since the 2012 launch, Cho has racked up an impressive list of achievements. She’s earned her beautician licence, developed her own skincare brand, Then I Met You, and written two books, discussing both skincare and her own experiences as an entrepreneur. Here, Cho talks Korean beauty, motherhood and the Korean concept of jeong.
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Tell me about your new book, The Little Book of Jeong.
While I was working and living in Seoul, there were two things that I had learnt and adopted into my life. The first was Korean beauty, and the second was the Korean concept of jeong, which describes a deep and emotional connection you can have with someone or something. Each chapter in The Little Book of Jeong is an intimate look into what makes jeong so special, how it impacted my entrepreneurial journey and how it led to my happiness and success. In many ways, I also consider this my love letter to Korea. If you’re interested in Korean culture and Korean dramas, you will love this book.