Lisa Eldridge is an expert make-up artist based in London (Photo: courtesy of Lisa Eldridge)
Cover Lisa Eldridge is an expert make-up artist based in London (Photo: courtesy of Lisa Eldridge)

In our 10 Minutes With... Lisa Eldridge, the beauty industry veteran tells us how to nail a summer make-up look and why good skincare is a must

London-based make-up artist Lisa Eldridge is no stranger to the beauty industry. Throughout her career as a professional make-up artist, which spans two decades, she has worked with A-listers like Kate Winslet, Dua Lipa and Nicole Kidman. She has also created make-up looks for numerous ad campaigns and magazine covers, authored a book on the history of make-up, and was among the first professional make-up artist who harnessed the power of social media to establish a strong online presence on YouTube and Instagram through her make-up tutorials.

That’s not all. In 2018, Eldridge launched her eponymous make-up line, and in April this year she ventured into skincare with two products: the Skin Enhancing Treatment Cleanser and the Skin and Make-up Enhancing Mist.

Recently, Tatler had a chat with Eldridge over a video interview to talk about her skincare launch and future beauty trends.

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As a professional make-up artist, what sparked your interest in skincare?
As I wanted to be a make-up artist since I was 13, I joined a prestigious aesthetician course after secondary school which said it included make-up. It turned out that it covered skin physiology in depth and only had two days of make-up lessons [laughs]. From then on, I was interested in skincare.

I had acne, and as a make-up artist, I had to learn how to look after my skin and cover [up the acne in a way that looks] as if I wasn’t wearing make-up. I remember working with a famous singer who had acne, and when I did her make-up, she said, “You’re the best person I’ve ever had to do my skin because I look like I’ve got no make-up on.”

If a client sits down with inflamed skin, we need to sort that out so we can use different make-up, less make-up or whatever. I can always solve problems and emergencies with make-up, but if I can help with skincare too, it helps [the process] overall.

What inspired you to develop your own skincare range despite there being so many on the market already?
While working with Shiseido, L’Oréal Luxe and Lancôme [to help develop their make-up products], I got very interested in cosmetic science and formulas. I was always asking, “why can’t that be done?”, “why are you using that?” or “could we change that?”.

It got to the point where I kept thinking, “If this were my brand, I would have done it like this”. So I said to myself, “Don’t be scared, do it yourself, because you keep telling people what to do and how to do it”. I was also [encouraged] by the fact that a lot of the products I worked on are now bestsellers globally.

What are some of the advantages and disadvantages you faced along the way?
[One disadvantage is that] I’m terribly fussy and quite a perfectionist, which is something I struggled with in bigger companies. 

I think I’m slightly crazy but I decided to have my own intellectual property (IP) on a lot of my formulas, which no one does—it just takes a long time and there’s no guarantee it’s going to work. What you would [normally] do is go to third-party labs, they will show you their formulas which you might tweak, then put your name on it, and you could have that out in 12 months because they’re already tested. But I’ve been in that world for so long, so I wanted to things differently.

[An advantage is that] I’ve been able to develop something which I know is unique, and I know it’s been done with real integrity.

What are your top skincare and make-up tips for those living in hot and humid climates like Hong Kong?
In warmer weather, you want to start with a really clean base. That means cleaning the skin properly, but not to the point where it feels tight and dry, because what you’ll do is overcompensate by putting on lots of serum and cream afterwards—which you wouldn’t have needed if you hadn’t been so overly thorough in your cleansing. You want [the skin] to feel clean yet plump, like it still has hydration in it. Then apply a small amount of moisturiser and wait a minute.

If you want to do a full face of make-up [in a warm climate], apply it by building layers. Start with a thin layer of foundation, blend it well and then build up [coverage] where you need it. Even if you use a heavy-coverage concealer, it doesn’t have to be all over the face. It’s all about choosing where you put it and blending it. 

Everyone’s face is different: some faces can take a lot of make-up and look really good, others look made up with the tiniest bit of make-up. That’s what’s kept me interested in doing make-up for all these years—I love the challenge of a face.

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What’s a summer make-up look you’re loving right now?
I tend to go more fresh and colourful with my makeup in the summer, and I love a good lash all year round. I always curl my eyelashes and put waterproof mascara on, and I like using a vibrant colour on the lips because it brightens up the whole face. I also love it when the blush and the lipstick match. It’s simple, but it’s summery and fresh.

What make-up look throughout your career as a make-up artist is your favourite and why?
It is so hard to separate the person and the job, which can be as fun as the make-up. The Rihanna cover for Vogue US (June 2018) was such a lovely shoot in Ibiza. Then there was a Taylor Swift cover for Harper’s Bazaar US (August 2018) where I gave her a ’60s look. Then there was Dua Lipa’s Future Nostalgia (2020) album cover look in which I used some eyelashes that I had bought in Japan in 1998. There are so many looks, it’s impossible to choose just one.

What make-up look do you think will be the next to make a comeback?
I think everything’s cyclical. At the moment, everyone has huge lips, so I’m sure a small little rosebud mouth, á la ’20s, will probably be back.

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