Here for queer and love beauty? From KimChi Chic Beauty to Patrick Ta Beauty, here is how you can be an ally for Pride month and beyond
June is Pride month, and what better way to celebrate than by supporting queer-owned businesses? While many people hop on the “rainbow train” temporarily to express their support, one of the more tangible ways to be a consistent ally is to contribute to companies with roots firmly in the LGBTQ+ community.
For many people in this community, beauty and make-up is a form of self-expression and a way to celebrate their identity. It’s hardly surprising then that more and more beauty brands are being founded by queer people and their allies. And, for a double dose of inclusivity, we have rounded up businesses run, not only by queer people but, by queer people of Asian descent.
Here are five make-up and skincare brands owned by Asian and queer founders to shop and support all year round.
Read more: 5 impactful beauty brands owned by Asian women you should know
1. Good Light
Good Light is a gender-inclusive skincare brand founded by Korean American author and advocate, David Yi. Besides his devotion to fight for LGBTQ+ rights, Yi is also committed to addressing social issues, and one of the ways his brand pitches in is by donating 1 per cent of sales to True Colors United—an NGO that helps homeless LGTBQ+ youth in the US.
Yi also ensures Good Light’s products prioritise clean formulas. The brand steers clear of harmful ingredients such as parabens, mercury and microbeads. Instead, it uses plant-based ingredients. For example, seaweed for hydration in its Cosmic Dew Water Cleanser and meadowfoam seed extract for its inflammatory properties in its Moon Glow Milky Toning Lotion.