Beyond The Jar: Chanel Unveils The Secret Ingredient Behind Its Sublimage Skincare
Ever thought vanilla could be beneficial for you skin? We are not simply talking about a plant-based ingredient but a “jewel of nature” of which the natural benefits are harnessed by experts to bring in a revolutionary product that reflects the ultimate luxury.
Enter the star ingredient of Chanel's series of films “Beyond the Jar”: vanilla planifolia. Among 117 varieties of vanilla from around the world, the vanilla from Madagascar was selected by Chanel scientists as the legendary plant with extraordinary revitalising properties.
Watch the video to find out more about the innovation, vision and expertise behind this secret ingredient of Chanel’s Sublimage collection:
At the heart of Sublimage skincare, this vanilla is the key to its anti-ageing formulas. A vanilla orchid that only blooms for 24 hours, vanilla planifolia is carefully pollinated by passionate artisans, one by one, in its natural environment. It takes not only patience but a respect for nature for how extremely rare this vanilla is—it takes 60,000 green fruits, i.e. 160 kg of fresh pods and 14,000 fresh flowers, to obtain 1kg of ultra-pure enriched planifolia.
When the vanilla planifolia arrives at Chanel’s Paris-based laboratory, researchers analyse every step of its life cycle and identify the skincare benefits from each part of the plant to create unique, pure and powerful active ingredients through the House’s customised extraction processes.
Sublimage the cleansing collection
More than a cleansing ritual, the Sublimage cleansing collection invites you to indulge in the first essential skincare step with pleasure.
The ultimate in daily cleansing and makeup removing, the collection features four ultra-sensorial skincare products powered by the holy grail of plants: antioxidant intense vanilla planifolia water and detoxifying harungana extract.
Discover more about Chanel Sublimage skincare at chanel.com