Blackpink Debuts Adidas' New Activewear Collection
Mega K-pop girl group and Tatler's Culture List 2021 honouree, Blackpink have joined forces with Adidas to launch the brand's new activewear collection called "R.Y.V." which stands for raise your voice to encourage women who love sports and fashion to speak up.
The quartet unveiled the collection in a new campaign, showcasing a range of sporty pieces. The collection is designed for you to mix, match and layer across various aspects of your lifestyle—from the studio, to the street, and from dining out to staying home—finding a comfortable style that suits you.
In the campaign called "Watch Us Move", Jennie wears a dual-toned denim jacket with matching running shorts, navy green T-shirt and black workout shorts while Lisa is dressed in classic striped sweatpants and a cropped T-shirt as well as a navy bomber jacket with matching pants and bright green crop top.
Jisoo sports a marbled windbreaker over a T-shirt dress with the Adidas logo in the centre and a royal blue tracksuit and finally, Rosé dons a track jacket mini-dress as well as a cropped sweater with pastel-coloured joggers.
More than just clothing, the new collection also features a range of footwear including the Ozweego, Forum Plus and Superstar. Other than Blackpink, roller skater Olumi Janata and dancers Lucia Leonce and Megan Charles are also part of the new campaign.
The new collection coincides with International Women's Day and Adidas' continued empowerment of women all over the world. The R.Y.V. series encourages women to make a continuous breakthrough in their respective fields, highlighted by the barriers Blackpink has broken and the success they've achieved.
The R.Y.V. collection will be available on the Adidas website on March 4.