As the new face of Tiffany & Co, K-pop star Rosé embodies the brand’s Tiffany HardWear collection
Rosé (full name Roseanne Park Chae Young) is the new face of Tiffany & Co, starting with the brand’s HardWear campaign, which is inspired by New York City’s dizzying architecture, atmospheric icons and opening-night parties.
The New Zealand-born singer, 24, is part of K-pop girl group Blackpink for which she starred in last year’s Netflix documentary Blackpink: Light up the Sky. More recently, Rosé released her highly anticipated first solo album, R, which received a jaw-dropping 400,000 pre-orders within four days.
For this year’s HardWear campaign, Rosé wears the collection’s modern 18-karat yellow- and rose-gold links, many of which are set with diamonds. In a press release, Tiffany & Co reveals Rosé has a “bold personality and modern style influence”, both of which ultimately influenced the jeweller’s decision to have her star in the campaign.
Talking for the first time about the collaboration, Rosé gives her thoughts on in an interview with Tatler below.
What was it like shooting the latest Tiffany HardWear campaign?
I’ve worn Tiffany jewellery since I was in high school. To be a part of such an iconic brand that has been a part of my life for a long time makes it that much more special to me. I am very honoured and excited to be a part of the HardWear campaign that I absolutely adore, and I can’t wait for everyone to see it.
What do you like most about the HardWear collection?
I love the HardWear collection because it is very stylish. I was super excited when I first heard that I would be campaigning for that collection. I love how bold and chic you can look. I’m very interested in layering my necklaces these days; nothing does it better than the HardWear collection.
Are you more of a rose, yellow or white gold person?
I would usually go for rose gold, but ever since I started wearing the HardWear collection I’ve been into yellow gold. Originally, I used to think that yellow gold seemed a bit too fancy, but I’m definitely enjoying how fancy and fashionable the HardWear collection in yellow gold looks on me these days.
Jewellery is always said to be a very personal thing.
Tiffany jewellery has been a part of my life since way back in high school. We used to gather money to gift eachother cute little Tiffany necklaces and there was always that special excitement of receiving that classic, Tiffany Blue shopping bag. I love how everyone at any age can always enjoy a bit of Tiffany jewellery in their lives.
