Boss loves Shanghai: Hugo Boss Unveils Pre-fall Collection 2019
Precision-cut fabrics and sleek monochrome took the stage at the first-ever Pre-Fall collection runway show for BOSS where the luxury brand unveiled its newest offerings for fall. Set at Tank Shanghai, the buzzy new artistic 60,000 square meter hub that was once a warehouse for oil storage tanks served as the perfect “industrial cool” backdrop not only for the upcoming season’s inspiringly fresh collection but for endless social media-worthy selfies as well.
With guest appearances by international stars such as BOSS Eyewear ambassadors Henry Cavill and Wu Chun, a fashionably apt backdrop was in order and Tank Shanghai’s striking architecture fully delivered.
The special show also featured a bespoke acid lime green “BOSS loves Shanghai” neon logo, an ode to the unstoppable city’s vibrancy and a chance to underscore the love BOSS has for the electrifying metropolis. Vibey green lighting accented the event throughout, adding an element of edgy and artistic energy to the show’s fashion-forward mood.
Taking the definition of “new elegance” to an entirely different level, the Pre-Fall collection focuses on the brand’s signature tailoring and evolves from there with each piece injecting life and vivacity into the collection as a whole through sporty touches, pops of mint green and rose pink, and an array of hues from eggplant to neon blue. Deep shades of midnight and navy are paired with over-sized red lucite BOSS eyewear and animal print silk tops, giving each outfit right amount of eye-catching attention.
Relaxed yet timeless tuxedo silhouettes in white, off-white and sand create sartorial inspiration for the new season, contrasting the suit cut with soft, swaying fabrics and interplaying between feminine and masculine looks.
While the standout silhouettes drive the collection, it is the fabrics that make them interesting, contributing texture and depth to each piece. From paper-touch nylon to crinkled double-weave cotton to floral lace, the lightweight and modern nature of each chosen fabric speaks to the brand’s inherent modernity and approach to newness being something worth celebrating.
In true Shanghai fashion, the energy kept going well into the night with a rapturous 800-person after-party that managed to pack in feature performances by hip-hop stars A-Yue and MC Hotdog, DJ sets by DJ Arthur Bray and VJ Kwony and even a spectacular light show. If you were in attendance, this was a fashion show to remember.
Find out more at hugoboss.com