Hugo Boss Focus
BOSS’ Pre-Fall Collection, presented on the runway for the first time ever, elevates tonal dressing with vibrant hues, iconic accessories and tailored looks.
Precision-cut fabrics and sleek monochrome took the stage at the first-ever Pre-Fall collection runway show for BOSS where the luxury brand unveiled its newest offerings for fall. Set at Tank Shanghai, the buzzy new artistic 60,000 square meter hub that was once a warehouse for oil storage tanks served as the perfect “industrial cool” backdrop not only for the upcoming season’s inspiringly fresh collection but for endless social media-worthy selfies as well.
With guest appearances by international stars such as BOSS Eyewear ambassadors Henry Cavill and Wu Chun, a fashionably apt backdrop was in order and Tank Shanghai’s striking architecture fully delivered.
The special show also featured a bespoke acid lime green “BOSS loves Shanghai” neon logo, an ode to the unstoppable city’s vibrancy and a chance to underscore the love BOSS has for the electrifying metropolis. Vibey green lighting accented the event throughout, adding an element of edgy and artistic energy to the show’s fashion-forward mood.