Breguet unveiled its newest boutique on Causeway Bay’s Russell Street, and hosted a cocktail party with the brand's top executives, VIP watch enthusiasts, and press on hand to celebrate the opening
Breguet Focus
The venerable watch brand Breguet celebrated the unveiling of its new Russell Street boutique with an exclusive opening ceremony and cocktail party earlier this month. The grand opening was attended by VIP collectors, friends of the brand, a few select press representatives and executives of Breguet.
At the opening event, brand management, officiated by Thierry Esslinger, chief executive officer of Montres Breguet SA, and Emmanuel Breguet, the 7th generation of the Breguet family and vice president of Montres Breguet SA, held a ribbon-cutting ceremony. Brand executives later poured gold sand—representing the house of Breguet’s impressive heritage—onto a specially designed installation that revealed the hashtag #MYBREGUETMOMENT, demonstrating that the company, with more than 243 years of watchmaking finesse, keeps abreast of time.
After the celebratory opening at the boutique, guests were treated to an elegant cocktail party at The Pawn in nearby Wan Chai. Breguet gave the space, which sits in a magnificent heritage building, a craftsmanship and heritage theme, accompanied by a range of luxurious activities paying tribute to the Breguet Classic Tour, which honours the art of living of a true gentleman.
Indeed, guests were able to retrace the day of a perfect gentleman who, after slipping his Classique watch onto his wrist samples cognac, cigars and caviars, while perusing a display of custom-made shoes.