Chanel Hires Creative Executive To Foster Collaborations With Arts And Culture Communities
After a reportedly ‘pared-down’ runway show at Paris Fashion Week last month, luxury fashion house Chanel is shifting their focus to the art world and in order to do so effectively, the maison has created a role for Yana Peel as its global head of arts and culture.
Best known for her role as the chief executive officer of London’s top contemporary art venues, the Serpentine Galleries from 2016 to 2019, and advisory positions at the Tate International Council, the British Fashion Council, and Para Site, a not-for-profit contemporary art space in Hong Kong, it seems Peel has found her niche.
According to a statement on WWD, Peel has joined the luxury fashion house to “further propel the voice, standing and influence of Chanel as a brand and a company, in the world. Yana will expand Chanel’s collaboration with the arts and culture communities, spearheading exciting and stimulating new projects, as well as producing the next generation of our brand culture programs, building on what Chanel has already done.”
During her time at the Serpentine Galleries, the Russian-Canadian executive and philanthropist helped the British art venue to promote a more inclusive reputation and attitude in the art world while garnering major partnerships with high-end fashion and technology companies—including multiple collaborations with Chanel.
Members of board of the Serpentine Galleries said that Peel had done “exemplary job furthering the mission, visibility and financial standing of the Serpentine,” before her departure last year.
Moving forward with her new role at Chanel, Peel will still be based in London and will work alongside the fashion house’s chief executive officer, Alain Wertheimer.