Everything you need to know the Chanel Mademoiselle Privé exhibition, which is now open at West Bund Centre, Shanghai until June 2
In 2009, Chanel journeyed to the east—Shanghai, to be precise—for a showcase of its pre-fall 2010 collection and the release a Karl Lagerfeld-directed movie, Paris-Shanghai: A Fantasy. The film is a reimagination of Gabrielle “Coco” Chanel in China, where she gushes about her appreciation for Oriental art and craftsmanship.
She had never set foot in China, but she was in love with the crafts and culture from this part of the world. The copious Coromandel lacquer screens in her apartment, among others, afford solid proof of her obsession with art from the East.
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Chanel’s latest Mademoiselle Privé exhibition in Shanghai marks a special anniversary, as well as an assertion of the luxury maison's determination to keep up with the digital age while straddling local market knowledge and brand consistency.
Housed in an old hangar in the West Bund area, the expansive exhibition lifts the curtains off the inner workings of Chanel, spearheaded by the House’s esteemed captains—Coco and Karl. It’s a breathtaking celebration of luxury, craftsmanship and elegance at its finest.