Could This Be The Chicest Iteration Of Louis Vuitton’s Monogram?
From the extraordinary cherry blossom season that blooms into life in Kyoto each March, to the magnolias that coat the streets of Paris and London in April, Spring is a season that provokes delight, wonder, and a slew of candyfloss-coloured Instagram photos.
And then there is Louis Vuitton’s new B Blossom collection, which is almost as beautiful as the natural phenomenon it is named after—and that goes for the ambassadors and of course, the jewellery itself.
Sophie Turner of Game of Thrones fame has joined Zhong Chu Xi, Indya Moore, Chloë Grace Moretz and Signe Veitenerg in fronting Louis Vuitton’s latest, and prettiest, jewellery campaign. The gorgeous new B Blossom fine jewellery collection—the first from the house’s new ultra-glossy artistic director Francesca Amfitheatrof—centres on the star-shaped flower that made the brand famous two centuries ago.
Not only is it lovely to look at, it is also historic, as the original monogram design was created by Georges-Louis Vuitton in 1896, and has now been reimagined in the guise of a stylish, spherical stamp.
Recognisable for its pendants decorated with the blossom icon and illuminated by diamonds, the range includes rings, bracelets, cuffs, earrings, chain necklaces and pendants, and is both stylish and quintessentially French.
And playful. One of the most memorable and stylish ways to wear the deliciously colourful rings is to take a number of the individual pieces and stack them together, allowing the onyx, malachite, white agate, pink opal and diamonds—and pink and yellow gold bands—to glitter and glimmer together in harmony, creating the fiery colours of a desert sunset on your hand.
Another iconic piece in the collection is the sumptuous bracelet in gold, with five precious pearls and a cluster of diamonds and onyx. The long and short necklaces, meanwhile, explore the geometric interplay the French fashion house is known for, by introducing a bead and pendant monogram flower, set inside a single-walled frame.
Earrings also play to this contrasting shape; exquisitely sculpted in mother of pearl, they are highly feminine and designed to be worn both day and night.
So, as spring blooms into summer, recreate the prettiest season of all with this sumptuous new collection—one that fuses history and modernity to become elegant, playful and daring.
Louis Vuitton’s new fine jewellery collection—B Blossom—will be available from today at selected Louis Vuitton stores. From now until 30 June, the collection will also be showcased in a unique designated space within the Louis Vuitton stores at the Landmark, Canton Road and Pacific Place.
See also: Louis Vuitton's Cruise 2020 Show Transports Guests to New Dimensions
Discover more at louisvuitton.com