Clé de Peau Beauté Names Actress Felicity Jones As Its New Global Brand Face
January 9, 2018 | BY Kate Springer
Effortlessly chic and naturally radiant, the Theory of Everything star will rep the cosmetics and skincare brand worldwide
Clé de Peau Beauté Focus
You might recognise British actress Felicity Jones from her Oscar-nominated role as the unshakable Jane Hawking in 2014’s The Theory of Everything or perhaps she first caught your eye in the 2016 blockbuster Rogue One: A Star Wars Story.
After all, it would be hard to miss her: The versatile Hollywood star is as famous for her dynamic acting roles as she is for her effortlessly chic style, big green eyes and flawless skin. She exudes confidence and elegance, whether in yoga pants or walking the red carpet.
And for her next role, the British actress is dipping a perfectly pedicured toe into the beauty world. On January 18, luxury skincare brand Clé de Peau Beauté will appoint Jones to be the global face of the prestigious brand. As the jewel in the crown of the Shiseido Group, the luxury Japanese cosmetics pioneer has been dedicated to crafting science-backed skincare products since its founding in 1982.
Jones is a perfect match for Clé de Peau Beauté’s brand DNA, which combines modern French elegance, Japanese precision and pioneering cosmetic science. In her own way, the Oxford-educated actress embodies many of the brand’s values: she is smart and passionate, radiant and worldly, relatable yet aspirational—one of those women who continues to grow more spellbinding and sophisticated with age.
In her first brand appearance, Jones will star in the Spring/Summer 2018 campaign, which prominently features cult products such as La Crème. Enclosed in a crystalline case, the rose- and orchid-scented cream has been perfected over years of scientific research.
Rich and luxurious, La Crème harnesses the power of Cellular IC Normalizer and Illuminating Complex EX to retexture, brighten and moisturise tired skin. And while all that’s working under the surface, Retinol ACE smooths out wrinkles.
Also in the Spring/Summer 2018 lineup, Clé de Peau Beauté addicts will love the new Rouge à Lèvres lipsticks. Lush and luminous, each of the 15 shades has been formulated with the brand’s Ultra HD optical technology, which seems to illuminate lips from the inside out. In addition, a carefully designed S-shaped tip provides precise coverage with each application, while the hydrating formula ensures your pout looks and feels moisturised.
For a sheer finish, the Radiant Lip Gloss collection comes in a colour palette inspired by gemstones. Just one sweep will give your lips a boost of three-dimensional colour that immediately brightens up the rest of your face.
If you’re hoping to emulate Jones’ glowy complexion, the new Luminizing Face Enhancer provides a subtle lustre that accentuates your best features while simultaneously improving skin’s texture. The palette comes in four colour combinations—all inspired by luminous seashells—to suit your mood or your skin tone. Ideal for the cooler winter months, the lavender, mint and peach palette flatters almost any complexion.
Simply swipe the pearly powder across your cheekbones, brush a bit on your brow bones, and dab a tad on your temples, and voilà: Red carpet-ready skin that will make you feel as radiant and magnetic as Jones herself.
Discover more at cledepeau-beaute.com
See also: Beauty Awakens By Clé de Peau Beauté
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