Feel Good Luxury: This Beauty Brand Made The Biggest-Ever Donation To UNICEF's Gender Equality Program
On International Day of the Girl last week, Clé de Peau Beauté pledged USD$8.7 million—the "world's largest contribution," according to the announcement—to UNICEF's Gender Equality Program. The donation will aide the United Nations' organisation's work in Bangladesh, Kyrgyzstan, Niger and other countries and will go towards girls' education—particularly in STEM fields (science, technology, engineering and math). The beauty brand, which is a division of Shiseido, has also pledged a percentage of sales from Clé de Peau's The Serum to UNICEF's girls' empowerment programs.
"When Clé de Peau Beauté first launched the Power of Radiance Award in March 2019, we fully intended it to be the start of a long-term philanthropic commitment to being a driving force for positive change," Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté, said in a statement. "The addition of UNICEF as a partner complements the brand’s efforts to spotlight education and aligns with our corporate vision for social value creation. At Clé de Peau Beauté, we believe that the key to a brighter tomorrow is to unlock the potential of girls. Together, we aim to empower our people in taking a proactive stance with this program to make a tangible, positive difference in the world."
Through its donation, Clé de Peau Beauté will help support 6.5 million girls through UNICEF.
"Education is one of the best ladders out of poverty," UNICEF Executive Director Henrietta Fore said in a statement. "While there has been significant progress in primary school enrolment for girls, too many of them are denied the opportunity to advance to secondary school. Early marriage, poverty, discrimination and gender bias are some of the barriers that girls have to overcome to pursue their education. With the support of partners like Clé de Peau Beauté, we can help address these barriers."