Following Climate Neutral’s announcement of certified beauty and wellness brands, the non-profit’s CEO discusses what’s next in the pursuit of clean skincare routines
Vegan, cruelty-free... carbon neutral? According to the non-profit organisation Climate Neutral, brands that reduce their carbon footprint are increasingly important to consumers who want to go green with their beauty routines.
Since it was founded in early 2019, Climate Neutral has been certifying brands that reduce their carbon footprint to net zero. “We were inspired by other consumer labels that drive positive social change, such as USDA Organic,” says Austin Whitman, CEO of Climate Neutral. “The Climate Neutral Certified label is an exciting and approachable message brands can use to drive positive climate action.”
Given there is plenty of scepticism around greenwashing and other insubstantial “green” marketing claims, Whitman says he hopes the label can serve as a starting point of confidence for consumers looking for brands that are genuinely doing something good.
To date, Climate Neutral has certified more than 250 brands across 12 industries, including fashion, food and beverage, travel and transportation. This month, it will debut its list of beauty and wellness brands that legitimately reduce their carbon footprints, invest in a range of decarbonising projects such as renewable energy and improved land use, and direct reductions in emissions from manufacturing.
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The beauty and wellness brands that Climate Neutral has certified include Necessaire, plant-based skincare brand OSEA, period focused brand Blume and Prima, a CBD wellness brand that promises to “always prioritise human and planetary health”. In the last year, Prima invested in reforestation projects with Carbon Fund, a New York-based non-profit organisation that provides carbon offsetting and greenhouse gas reduction options to businesses, and ultimately offset more carbon than it used.
Newly launched zero-waste haircare brand, Everist, which also received the certification, has chosen to focus on programmes that both sequester carbon and foster biodiversity, like planting trees and protecting natural ecosystems.
“Carbon neutrality in the beauty industry is an important next step,” says Whitman. From extracting minerals to manufacturing the products to shipping the box to your doorstep, it turns out there’s a long trail of carbon emissions attached to your favourite serums and scrubs.
As proven by extreme weather and freak natural disasters around the world, the threat of climate change is here, and it’s real. In 2019, an estimated record of 59 billion tonnes of greenhouse gas emissions were collected in the atmosphere, compared to 5.5 billion tonnes in 2009.
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