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Beauty Decorté Celebrates A Golden Milestone In Style

Decorté Celebrates A Golden Milestone In Style

Decorté Celebrates A Golden Milestone In Style
Photo: Courtesy of Decorté
By Tatler Hong Kong
December 02, 2020
Tatler+ Decorté
The Japanese beauty brand is celebrating its 50th anniversary with a new brand ambassador, interactive app, special Baccarat edition of its AQ Meliority cream and more

Decorté, a name derived from the French words “décoration and “cosmétique”, celebrates a Golden Jubilee of a milestone this year, having spent 50 years creating quality skincare and make-up that encourage women to embrace their true beauty and elegance.

Decorté is commemorating this special anniversary in various ways, starting from the announcement that American actress Brie Larson will be their new brand ambassador. Larson is known for her role as Captain Marvel, the first leading female superhero in the Marvel Cinematic Universe, as well as her Academy Award-winning performance in the movie Room. As evident in her talent and body of work, Larson is the embodiment of authentic beauty and inner strength, values that match well with the brand’s new ethos to “embrace your true beauty”.

Brie Larson (Photo: Courtesy of Decorté)
Brie Larson (Photo: Courtesy of Decorté)

In addition, Decorté launched an app titled “The Decorté Beauty Journey”—featuring a game that allows users to travel back in time, and around the world, to discover Decorté’s journey from its launch in Japan in 1970 to its expansion into a global skincare brand.

And while fans of the brand may not be familiar with its history, they will be familiar with AQ Meliority, Decorté’s luxurious skincare collection. Created after an extensive research and development process, the products in the AQ Meliority collection are all formulated to enhance the skin’s regeneration process, to help maintain its youthful glow and keep wrinkles at bay.

Each product in the collection features 20 ingredients that were all carefully chosen after thorough research and testing, with the AQ Meliority Intensive Regenerating Multi Cream going one step further to include 30 ingredients. The cocktail of ingredients includes extracts from the antioxidant-rich benifuki tea leaf from Yakushima Island, a lush island that is an Unesco World Heritage site. The formula also includes white birch sap, a substance rich in minerals and amino acids that is only available in late winter, during a four-week window that comes just before the snow starts to melt.

Photo: Courtesy of Decorté
Photo: Courtesy of Decorté

A limited-edition version of the AQ Meliority Intensive Regenerating Multi Cream will be available worldwide in 2021, featuring the cream housed in a Baccarat crystal stand designed by Dutch designer Marcel Wanders, who has been Decorté’s art director since 2010.

Closer to the holiday season, Decorté is providing extra incentives for fans to stock up. From now to December 31, customers can collect reward points with a Decorté Beauty Journey passport and once they received six stamps, they will be rewarded with a 50 per cent discount for a Moisture Liposome and Refill Set. A spend of over HK$1,800 on any products from the AQ Meliority collection will come with a free session of the AQ Meliority Regenerating Course experience (valued at HK$1,800). With the holiday season just around the corner, now is the time to get your complexion picture-perfect and ready for Christmas with Decorté.

Terms and conditions apply for any rewards redeemed with the Decorté Beauty Journey passport, please contact the brand for more details.

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