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Fashion Autumn-Winter Milan Fashion Week Highlights

Autumn-Winter Milan Fashion Week Highlights

Ermenegildo Zegna XXX Summer 2021 Phygital Show (Photo: Courtesy of Ermenegildo Zegna XXX)
Ermenegildo Zegna XXX Summer 2021 Phygital Show (Photo: Courtesy of Ermenegildo Zegna XXX)
By Agnes Shu
July 21, 2020
Prada's five-part series and Salvatore Ferragamo's short film mark only a few of the highlights from Milan Fashion Week's first digital edition

Immediately following PFW's digital edition is Milan Fashion Week, which occurred last week from July 14 to 17, in partnership with Camera Moda Fashion Trust.

The fashion week launched in tandem with their new initiative Together For Tomorrow, showcasing eleven young brands – such as sportswear brand Fantabody and womenswear brand Twins Florence.

Following this year's take on the newfound "phygital" shows, here are our favourites from Milan Fashion Week.

Prada

 
(Video: Prada on YouTube)

Featuring the five perspectives of Willy Vanderperre, Juergen Teller, Joanna Piotrowksa, Martine Syms, and Terence Nance, Prada takes to IGTV to give viewers five different videos showcasing Miuccia Prada’s last collection before Raf Simons takes the helm next season.

From Piotrowksa’s use of black and white showcasing the textures of the fabrics, to the use of refractions and architectural element of Nance’s short video, there’s much to unpack in this series.

Ermenegildo Zegna XXX

 
(Video: Zegna on YouTube)

Contemporary sustainable menswear is back with this “phygital” showcase for Zegna’s 110th anniversary. Shot at the wool mill where the brand started in Oasi Zegna, Italy, models parade across each floor before finishing in formation on the mill’s roof. Generous cuts emphasise the fluid, elongated silhouettes, completing a colour palette which takes from nature's colours – a manifestation of Zegna's exploration of the season, which takes inspiration from the relationship between nature and the machine.

Tod's

 
(Video: Tod's on YouTube)

New creative director Walter Chiapponi uses this opportunity of a digital platform to introduce his vision and relationship with Tod's Italian roots, as he explains his primary inspirations and return to the 70s aesthetic. It's a natural continuation of their Fall-Winter collection, whilst introducing ideas such as the interweaving of laces rather than thread, or the creation of a dignified sportswear. Earthly tones and a relaxed fit complete the collection, marking a functional elegance that is synonymous with the Tod’s brand.

See also: Digital Paris Haute Couture Fashion Week: Highlights From Chanel, Christian Dior and More

Salvatore Ferragamo

 
(Video: Salvatore Ferragamo on YouTube)

Wild giraffe/leopard hybrid prints complement clean tailoring in Ferragamo’s latest resort collection, which features upcycled leather and cashmere. Sustainability is a direction that Salvatore Ferragamo is working towards, as well as an increased functionality: this collection introduces a unique almond-toe shoe that is foldable, making it perfect for travel.

“Later, that inspiration came into its own,” says creative director Paul Andrew in a statement. “Functionalism inspired by nature featuring clean lines, organic materials, minimal construction and a relative lack of ornament were all design aspirations that were very much in sync with the limitations we were working under.”

Tags

Fashion Milan Fashion Week Prada Ermenegildo Zegna Tod's Salvatore Ferragamo Digital Fashion Week

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