Prada's five-part series and Salvatore Ferragamo's short film mark only a few of the highlights from Milan Fashion Week's first digital edition
Immediately following PFW's digital edition is Milan Fashion Week, which occurred last week from July 14 to 17, in partnership with Camera Moda Fashion Trust.
The fashion week launched in tandem with their new initiative Together For Tomorrow, showcasing eleven young brands – such as sportswear brand Fantabody and womenswear brand Twins Florence.
Following this year's take on the newfound "phygital" shows, here are our favourites from Milan Fashion Week.
Prada
Featuring the five perspectives of Willy Vanderperre, Juergen Teller, Joanna Piotrowksa, Martine Syms, and Terence Nance, Prada takes to IGTV to give viewers five different videos showcasing Miuccia Prada’s last collection before Raf Simons takes the helm next season.
From Piotrowksa’s use of black and white showcasing the textures of the fabrics, to the use of refractions and architectural element of Nance’s short video, there’s much to unpack in this series.