Tatler+ Dior
Dior’s new eye serum is designed to preserve the power of our eyes
Eyes have long been described as windows to the soul, often revealing our emotions and sometimes even our thoughts. But with face masks concealing the rest of our features over the last many months, eyes have now become the sole identifier of a person.
Hence, beauty today is all about the eyes. Make-up tutorials have proliferated, showcasing the best ways to accentuate brows and lashes, while red lips have been traded in for classic cat-eyes and Eighties-inspired eyeshadows. But with our eyes increasingly fatigued by excessive screen time and a chronic lack of sleep, their well-being deserves more attention than ever.
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More than half of the muscles linked to facial expression are concentrated in the eye area, and with so many of us drawn to peoples’ eyes, Dior’s commitment to creating a formula to maintain healthy, radiant and youthful looking eyes is an understandable one.
Dior has introduced the Capture Totale Super Potent Eye Serum to maximise the beauty of the face’s most prominent and expressive feature, combining a formula composed predominantly from ingredients of natural origin—including active ingredients rye extract, hyaluronic acid and longoza extract, the key ingredient behind Capture Totale technology—with a new dual-patented Cryo-Flex applicator, designed to suit all eye shapes and stimulate the skin with a massage.
According to Dior’s environmental and scientific communication director, Edouard Mauvais-Jarvis, lessening their environmental impact hasn’t been without complications. “Moving towards higher and higher levels of naturality is a challenge, and brings different levels of difficulty,” he explains.
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