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FashionVideo: Look Inside Dior's New Ginza Boutique

Video: Look Inside Dior's New Ginza Boutique

Video: Look Inside Dior's New Ginza Boutique
By Matthew Keegan
April 27, 2017
The French luxury brand has opened one of its largest boutiques in the heart of Ginza
 

Video: Courtesy of Dior

Dior officially opened its largest store in Japan on April 19 in the heart of Tokyo's prestigious Ginza quarter.

The five-story boutique showcased the French luxury brand’s pre-fall 2017 collection through a fashion show staged in the rooftop gardens of the Ginza Six retail mall, where models sported new looks from creative director Maria Grazia Chiuri.

See also: Serge Brunschwig Of Dior Homme On Classical Music And Chance Encounters

Underlining Dior’s connection with Japan, an important market for the fashion brand, Chiuri drew her inspiration from cherry blossoms and Christian Dior’s 1953 Jardin japonais dress for her latest creations. As well as revealing eight new looks from Chiuri, Dior presented the Autumn 2017 collection from Dior Homme.

Inside the store

Visitors to the Dior Ginza store are immediately greeted by the house’s leather goods collections, showcased in a seven-metre high atrium, along with accessories, jewellery and timepieces.

Footwear is displayed on the first floor in a space decorated with wall artwork by leading contemporary artist Tarick Kiswanson.

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Photo: Courtesy of Dior

The other levels are home to women’s ready-to-wear collections, as well as the Dior Maison line, Dior Homme, and a VIP Salon.

On the third floor, the Cafe Dior by Pierre Herme provides an inviting place for a delicious break with exclusive desserts created by the famous French patissier-chocolatier.

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Photo: Courtesy of Dior

Yoshio Taniguchi, best known for his redesign of the Museum of Modern Art in New York City, was the architect for the boutique. He conceived a unique facade evoking the tonal interaction of white sails, structured with horizontal lines and punctuated by four large windows at street level.

Interior design was overseen by famed architect Peter Marino, who has created a contemporary atmosphere dominated by white tones, in which modern furniture integrates seamlessly.

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FashionVIDEOjapanChristian Diordior

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