Dogs Were The Star Of The Show In This Season's Holiday Fashion Campaigns
Louis Vuitton Journey Home for the Holidays
As if we needed more of an incentive to browse Louis Vuitton's Christmas collection, the luxury brand featured a host of cute terriers in their Journey Home for the Holidays campaign.
Intended to invoke feelings of homecoming during the festive period, the campaign captures the spirit of the holidays through its depiction of cosy and homely scenes––with the addition of dogs almost distracting our attention away from the selection of products––from time-tested classics to fashion-forward pieces and seasonal designs that are perfect for gifting.
Discover more at louisvuitton.com
Tod’s A Pawfect Holiday
Rivalling even the cuteness displayed in Louis Vuitton's holiday collection, Tod’s A Pawfect Holiday is just that, with dogs taking centre stage as the main characters in this holiday campaign.
Intending to symbolise the great bonds of true friendship this gift giving season, the campaign features dogs all shapes and sizes––from French Bulldogs to Golden Retrievers, Great Danes, Dachshunds and more––surrounded by a plethora of presents, from down jackets, to loafers and bags.
Discover more at tods.com
Balenciaga I Love Pets Capsule Collection
Not strictly a holiday campaign, but a fashion campaign that puts pets in the spotlight––all for a very worthy cause––is Balenciaga's I Love Pets Capsule Collection, created in support of animal rescue services.
The capsule collection is made up of t-shirts, hoodies, bags, and jewellery, with 10 per cent of the proceeds donated to La SPA, France’s most prominent animal protection charity. Going beyond the donations, the collection not only features rescued pets owned by Balenciaga employees, but also includes a phone number that takes callers to a hotline Balenciaga has set up to offer advice about adopting pets from shelters. A web address, also printed on most capsule items, leads to a retro-style homepage designed to raise awareness of the plight of abandoned animals, including options for hopeful pet owners.
Discover more at balenciaga.com
See also: 5 Reasons Why You Should Adopt a Dog in Hong Kong
Moncler Poldo Dog Couture
Not only a campaign featuring dogs, but made for dogs, Moncler's Poldo Dog Couture collection is a range of high performance outerwear and accessories for your four-legged friends.
Shot on the snowy slopes, the collection features the classic duvet dog vest in an array of colours, along with miniature versions of the Bady and Badymore jackets restructured for dogs to create the Mondog Vest––ideal for twinning with your dog. Offered in a range of sizes to suit many breeds, Moncler have also designed special rainproof capes, collars, leashes and more.
Discover more at moncler.com
See also: Christmas Gift Guide 2020: The Best Luxury Gifts For Pets
Dunhill 2020 Festive Campaign
Through a series of portraits, Dunhill introduces the 2020 Festive Campaign, which celebrates the special relationship between dogs and their owners.
Speaking of the campaign, Creative Director Mark Weston, stated “Spending more time at home recently and as a dog owner myself, I wanted our Festive Campaign to portray that bond. It’s authentic and brings positivity to the everyday.”
The campaign brings together three dogs, Sal, Ark and Theo––a Great Dane, Afghan Hound and Toy Poodle––with three models to reflect the spirit of connection, while highlighting leather goods, footwear, accessories and key looks from the Dunhill AW20 collection.
Discover more at dunhill.com
Prada Holiday 2020
Although not revolving entirely around dogs, Prada's Holiday 2020 campaign featured one standout star: an adorable miniature dachshund, who was photographed sporting a mini Prada backpack, naturally.
The full holiday campaign video, titled A Stranger Calls––based on an original story by the best-selling author Candice Carty-Williams––portrays five faces cast from the universe of Prada arriving in an isolated villa in Italy, highlighting an array of Prada’s accessories, jewellery and leather goods.
Discover more at prada.com
See also: The Best Dog-Friendly Restaurants And Cafes In Hong Kong