Tatler's curated edit of Singapore's retail scene
Shopping is part and parcel of any vacation plans. It is through the retail scene that one gets a glimpse into the local culture, whether it is through textiles, craftsmanship or creativity. Homegrown labels spark conversation in their designs that allow travellers and tourists alike to discover a country in a different light—sometimes controversial, sometimes educational. Here we spotlight Singaporean brands to shop and lend your support:
Ong Shunmugam
Ask anyone about Singapore’s fashion scene, and there will undoubtedly be mention of Ong Shunmugam. The label is known and loved for its modern twist on traditional Southeast Asian attire (cheongsam, sari and baju kurung). What makes Ong Shunmugam stand out is the designer, Priscilla Shunmugam's focus on using Asian textiles and silhouettes to tell heritage stories deeply rooted in culture and current affairs.