These brands blend function with fashion to offer a variety of stylish outfits for mums and mums-to-be
It’s not uncommon for pregnant women and new mums, particularly in Asia, to find they have to sacrifice style for comfort to accommodate their changing bodies, as many maternity wear brands prioritise function over fashion. Enter: Rihanna.
The mother, businesswoman and global superstar has taken a refreshing approach to maternity fashion that doesn’t minimise her belly—it highlights it front and centre; and her choices are daring, bold and trend-setting. By flying in the face conventional expectations for expectant mothers, RiRi has redefined what is “acceptable” as maternity wear. After all, who said pregnant women can’t be both cosy and chic?
For mothers-to-be who want to flaunt their baby bump fashionably or new mums who want practical yet pretty outfits, these are the maternity and baby clothes brands in Asia to keep on your radar.
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The Rebel Mums
Founded by designer Selene Xie, this Hong Kong brand is meant for “badass moms”. (Hey, their words, not ours!) It gives traditional maternity styles a twist by adding elements of menswear, like structured collars and suit-inspired dresses, while still leaving ample room for your baby bump.
Read more: Beyoncé wears futuristic fashion by a Hong Kong designer on ‘Renaissance’ tour